顾客导向营销

顾客导向营销战略及其实践研究

Marketing Strategy and Practical Research of Customer Oriented

试述顾客导向营销策略在企业中的实施

Usage of Customer Guided Marketing in Enterprise

与竞争导向营销相比，顾客导向营销实现了基本逻辑换位；

Compared with the competition oriented marketing strategy , the customer oriented marketing achieves the basic logic transformation .

提出了顾客导向营销思想，对产生顾客导向营销思想的原因进行了说明；

The authors put forward the customer oriented marketing idea , and illuminate the reason to realize it .

实施服务营销，树立顾客导向的营销观念，依靠优质的产品、高效的服务和注重情感的联系，促成顾客满意，其宗旨是培育顾客的忠诚。

Instituting the service marketing , adopting the customer_driven marketing concept , depending on good products , efficient service and fostering emotion , the company has made customers satisfaction and gained their loyalties .

对我国企业经营由生产导向转变为市场导向、产品导向转变为顾客导向、营销导向转变为服务导向的重大变化进行了论述。

This paper discusses on the important transformations of the operation of our country 's enterprises from the production-guided operation into the market-guided operation , from the products-guided operation into the customer-guided operation , and from the marketing-guided operation into the service-guided operation .

4Cs体现以顾客为导向的营销思想；

4Cs is a customer oriented marketing approach ;

互联网环境下顾客导向型关系营销策略研究

Research on strategies of customer-oriented relationship marketing in the internet environment

论顾客价值导向的营销文化塑造

Discussion on Creating Marketing Culture of Taking Consumer Value as Guide

我国商业银行顾客导向型市场营销模式的构建

Constructing of Customer-led Marketing Pattern of Commercial Banks in China

通过本章对商业银行总体市场营销情况的分析与总结，希望能为后面我国商业银行建立顾客导向型市场营销战略打下基础。

In chapter two , the author carries on analysis and review to the current marketing situation of foreign and domestic commercial banks .

以营销思想为基础构建顾客导向的城市营销理论体系并指导城市有效获取竞争优势，进而建立城市顾客价值实现基础上的城市价值提升机制，成为城市政府经营城市的重要基础。

Urban marketing theory system based on the marketing concepts guide city to gain a competitive edge through building customer value then realizing upper city value lifting mechanism , and becomes the important basis of the city government management in practice .

顾客资产导向下的营销质量思考

Thinking of marketing quality oriented by customer asset

通过比较分析法来论证顾客价值导向的战略营销能力的合理性；

A more analytical method is used to the rationality of the strategic marketing capability of the argument customer value angle of view ;

首先，论证了顾客关系营销是以顾客为导向的营销战略；

Firstly It demonstrates customer relationship marketing is the marketing strategy based on customer direction .

银行服务已经从卖方市场转向买方市场，银行界不得不关心市场顾客的需求，迫切需要转向顾客导向的市场营销理念，提升自身的品牌价值。

Bank service has been changed from the seller 's market to buyer 's market . Banks should concern the requirement of market customer , and customer conception is seriously needed in order to hang up its brand value .