服务品牌管理

关于工业企业服务品牌管理的探索

Researches on the Management Approaches of Service Brand in Industrial Organizations

论述了物流企业服务品牌管理的三个层次：知名度管理、美誉度管理、忠诚度管理；最后提出了物流企业服务品牌忠诚度的创建流程以及维持与提高策略。

The paper explains the connotation of service brand strategy of logistics enterprises , discusses its three management levels : fame , reputation and loyalty and puts forward how to establish and maintain its loyalty .

根据国内外先进商业企业的成功经验，我国商业企业核心竞争力构建要素是企业经营规模、服务品牌形象、管理能力和人力资源。

From experience of the successful businesses home and abroad it is learned that the basic elements of China 's businesses are scope of business , corporate image , management and human resources .

服务品牌建设对企业未来的发展意义深远，本文的研究对玉溪烟草服务品牌建设与管理具有运用价值。

The service brand will show significant importance to the tobacco commercial enterprises in the future . This thesis is valuable for the service brand construction and management of Yuxi Tobacco Company .