替代品竞争者

Potter的竞争理论，对醋酸市场的现有竞争者、潜在竞争者、替代品竞争者、供应商的讨价还价能力和购买者的讨价还价能力等五种竞争作用力进行了研究。

Potter , this paper studies the five forces of acetic acid industry including the current rivals , the threats of entry , the threats of substitutes , the bargaining power of suppliers and the bargaining power of buyers .

然后利用波特五力模型对数字电视行业内的竞争环境进行了分析，指出了在三网融合背景下湖南有线数字电视的客户、供应商、替代品和竞争者之间的关系。

Then digital TV industry competitive environment is analysed by using the Porter " five forces model ", and the relationship of customers of Hunan cable digital TV , suppliers , substitutes and competitors is pointed out under the background of tri-networks integration .

通过对顾客、供应商、替代品、潜在竞争者和行业内竞争等五种竞争力量的分析，了解了行业的竞争结构和状况；

By analysis of five competitive forces model , we master the competition construction and situation .

现在的压力主要是来自购买者方面，材料供应商方面压力较大，而替代品、潜在竞争者压力相对较低。

The pressure comes mainly from purchaser and raw material provider , the pressure come from substitutes and potential competitors are relatively less .

本章先介绍了体育用品行业的经济特点，然后对李宁公司所处的国际及国内行业环境进行了分析，包括：供应商、购买者、潜在进入者、替代品、业内竞争者五种力量的分析。

First , this chapter introduces economic characteristics of sports goods industry . Second , the chapter analyzes the international and domestic environment of LI-NING Company including : suppliers , buyers , new entrants , substitutes and industrial rivalry .

并运用五力模型从潜在进入者威胁、供应商讨价还价能力、买方讨价还价能力、替代品威胁、现有竞争者五个角度对竞争环境进行了分析。

And the article used five forces model threats , analyzed from five competitors as threat of potential entrants , the bargaining power of suppliers , bargaining power of buyers , threat of substitutes , the existing competitors .