当中国运动鞋制造商鸿星尔克（hongxingerke）的高管们规划一项奥运会营销战略时，他们首先做的是研究赛事日程。
When executives at Hongxing Erke , a Chinese sports-shoe maker , were planning an Olympics marketing strategy , they began by examining the schedule of events .
从鸿星尔克看实效体育营销策略
See Sport Marketing Strategy for Actual Effect from ERKE
鸿星尔克