恒源祥

面对不可避免的抗议，恒源祥的回答是：左撇子更具创新精神。

The company responded to the inevitable outcry by saying left-handers were more innovative .

本部分通过分析恒源祥案例来验证本文提出的理论的可行性，使本论文更加完整。

By analyzing Heng Yuan Xiang case to verify the feasibility of the theory , making the paper more complete .

今年年初，在遭受了报纸和网络上的广泛嘲讽之后，恒源祥被迫撤下了一则著名的宣传其奥运会赞助商身份的电视广告。

Earlier this year , the company was forced to withdraw a prominent television advertisement trumpeting its Olympics Association after it was widely ridiculed in print and online .

但市场营销专家表示，中国许多企业并没有准备挖掘这次奥运会作为品牌建设机遇&并且他们指出，恒源祥就是这方面的一个案例。

But marketing experts say many Chinese companies are not ready to exploit the games as a branding opportunity – and they point to Heng Yuan Xiang as a case in point .

在中国春节期间推出的这则60秒的广告，特点是有一个画外音将中国每个生肖名字重复了三次，形式如下：恒源祥，北京奥运会赞助商，鼠鼠鼠！

The 60-second advertisement , released to coincide with Chinese new year , featured a soundtrack that repeated the name of each Chinese zodiac animal three times , in the following pattern : Rat , rat , rat , Heng Yuan Xiang , official sponsor of the Olympic Games !