消费者联想

品牌营销首先要赋予产品一些新的东西，可以给消费者以联想的空间。

Brand marketing must first give the product some new things , can give consumers associate the space .

商标名称又具有一定的文化蕴涵，此蕴涵可以是商家所赋予的，也可以是消费者的联想产生的。

The same brand name may trigger different associations in customers , depending on their psychology , culture , value tendencies and customs .

但由于美国消费者对联想的品牌还不是很熟悉，他们可能不愿意在没有亲眼看到产品的情况下购买。

But since U.S.consumers aren 't terribly familiar with the brand , they may be reluctant to buy without seeing and touching the products before buying .

这项决定看起来非常不可思议，这只会让消费者对联想的评价下降得更厉害。

The fact that the company 's decision seems so inconceivable will only make customers " judgments against the company that much harsher . Count that towards the halo tax on Lenovo .

科特勒和凯勒（2006）提出，品牌资产可以通过消费者的次级联想产生，如原产地、代言人和运动/文化事件等。

Kotler and Keller ( 2006 ) point out that brand equity can be created by leveraging secondary associations , such as the country of origin , endorsers and sporting / cultural events .

内涵义则是模糊的和感性的，通过消费者对产品的联想和使用来体现。

Connotation is ambiguity and emotional , expressed by consumers ' association and usage .

奥兰多在设计珍奥化妆品“银派”品牌系列包装中，倾力创造引导消费者产生美的联想。

Olando , in the arm to guide consumers to create the beautiful association in the design of " KINPAL " brand series of packaging from Zhen-Ao Group cosmetics .

设计者可以针对不同的消费者选择不同的表现风格，形成具有趣味性的表现形式，引起消费者的注意，诱发消费者丰富的联想从而产生好感，排除其他同类商品干扰，最终选择购买。

Designers can choose variant expressive styles for different consumers and form an interesting expressive style to attract consumers , fascinate them to generate a favor , exclude other rivals ' influence and finally decide to buy the merchandise .