消费者知觉

但有一点很重要，要记住，通货膨胀是数字现象，但同时也是心理现象，它会很大程度上影响消费者知觉。

But it 's important to remember that inflation is a psychological as much as a statistical phenomenon , its impact largely a function of consumer perception .

本研究结果有助于高新技术产品的生产者研究产品和推广策略，以降低消费者知觉风险，并针对消费者的风险降低策略制定行之有效的营销策略。

This result will be helpful for the high-tech producers to research products and promotion strategy to reduce consumers ' perceived risk , and make effective marketing strategies .

品牌延伸与消费者商品知觉的研究

A Study of Consumer Perception about the Product of Brand Extension

消费者产生知觉风险的原因众多。

There are a lot of reasons for consciousness risk of consumers .

消费者的知觉行为控制对其二手车购买意向具有正向影响作用。

Perceived behavior control has a significant positive effect on purchase intention . 4 .

通过因子分析探讨知觉风险的构面以及消费者降低知觉风险所采取的信息搜集策略；

Using Factor Analysis to discuss the facets of the perceived risk and the risk reduce strategies .

因此，如何提高消费者的知觉品质与知觉价值，以及降低交易风险，才是未来网路商店经营者营运的重要议题。

Therefore , how to rises perceived quality and perceived value and reduce transaction risk to consumer will be a vital topic for managing internet shopping in the future .

消费者产品价值知觉研究

A research on consumers ' product value perception

消费者产品质量知觉研究

A research on consumers ' perceived quality

研究了品牌、产地、价格、服务对消费者产品价值知觉的影响。

The article studies the effects of brand , county of origin , price and services on consumers ' product value perception by an experiment .

价格显著影响消费者的交换价值知觉，但不影响其心理价值知觉。

Price has a significant effect on consumers ' exchanging value perception , while the effect of price on psychological value perception is not significant .

本文探讨了品牌、产地、价格、服务及消费者的知识经验对消费者产品质量知觉的影响。

The article investigated the influence of brand , country of origin , price , service , consumers ' knowledge and experience on their perceived quality .

我们可根据消费者收集信息的不同程度和消费者收集信息的性质而采取不同的营销策略来减低消费者的知觉风险，加快消费者的购买决策。

We can take different marketing strategies to reduce consciousness risk and to promote purchase of consumers by collecting different information and based on the quality of information the consumers collected .