消费者定位

设计者要明确消费者定位，使包装色彩具有针对性，同时还要考虑同类竞争产品、包装材料与印刷工艺、卖场环境等因素。

Designers need distinguish consumers , make color has pertinency , meanwhile , consider the competitive products , packaging materials , printing technology , store environments and so on .

如对生产者，政府及消费者重新定位；建立生产者责任延伸制度的激励机制；完善生产者责任延伸制度的配套制度；增强社会的环保意识等。

For example , to re-position producers , governments and consumers ; to set up the incentive mechanism of EPR ; to improve the supporting system of EPR ; to enhance the awareness of environmental protection of the public , and so on .

从欧典地板事件看我国消费者协会的定位

On position of Consumer 's Association in China from the Case of Order Flooring

具体的再定位策略有两种基本的模式：基于竞争对手的再定位策略和基于目标消费者的再定位策略，不同的定位策略有不同的定位目的，但这两种策略有一个递进的关系。

There are two basic positioning modes : one is based on the rival 's re positioning tactics and the other is based on the targeted consumers . Different positioning tactics have different positioning purposes , but these two tactics have a going forward relation .

基于消费者认知的品牌定位模式研究

The Study of Brand Positioning Models Based on Consumer 's Cognition

“市场以及消费者需求分析及定位”报告。

List of needs of markets or customers and the orientation of market to be explored .

根据品牌向消费者提供的利益定位。而这一利益点是其它品牌无法提供或者没有诉求过的，因此是独一无二的。

The USP orientation means how much profit do customers get from products , and this is the only thing cannot be provided from other brand or be replaced .

与其他大众媒体不同，旅行社由于自身利益的需要有选择地把酒店定位信息传达给消费者，在酒店定位的传播过程中起到了过滤器的作用。

Be different from other popular media , travel agency communicates hotel positioning selectively for its own benefit needs , plays a filter role in the hotel positioning communication process .

上图是原子服务和复合服务的简化模型，显示系统、组件、过程和消费者之间的抽象定位和关系。

The above graphic depicts a simplified model of atomic and composite services as entities and shows the abstract positioning and relationship amongst systems , components , processes and the consumers .

在渠道策略方面，根据市场潜能、消费者需求、品牌定位、渠道成本和效率等方面因素，逐步使渠道柔性化、扁平化、信息化、提高直销率以及进入新的零售渠道等。

According to the market potential , customer demand , brand orientation and the cost and efficiency of the channel , the enterprise should make the channel more flexible , compressed , informative , directly and try to enter some new retail channels .

整个框架基于比较优势导向的研究模型，包括：市场环境与市场机会识别、市场细分及目标市场选择、消费者研究及产品定位、保障措施等模块。

The whole structure is based on " comparing advantage lead " research model , including the following modules as : market environment and market opportunity identification , market segments and target market selection , customer study and product positioning , and protect measurements .

外部整合的原则是整合市场营销战略，选定合适的目标市场，确定不同于竞争对手的定位战略&消费者是市场营销定位的本源，以顾客为中心是市场定位的关键。

The principle that the outside reintegrating is to reintegrate the marketing strategy , select the suitable target market , confirm the strategy different from the rival & Consumers are an origin of the marketing positioning and it is a key of market positioning to regard customer as the centre .

包装设计的创作活动是由定位来完成的，其中品牌与产品、品牌与消费者、产品与消费者等不同的定位形式，为设计者增加了更多的创作依据。

Creative activities of packaging design is accomplished by the orientation , which includes different orientational forms of brand and commodity , commodity and consumer , etc , endowing designers with a lot of inspiration .