消费者介入

本文对比分析了购物活动中不同决策情形下的消费者介入成本，并给出介入成本的构成，在此基础上设计了考虑消费者介入成本的购物决策模型。

This article constructs a consumer involvement cost model based on analysis on consumer involvement cost s in various decisions and consumer involvement cost composite .

消费者购物介入成本分析

Toward Consumer Involvement Cost

具体表现为：慈善活动的重要程度、消费者的介入度、慈善活动的时机和时间跨度、以及慈善活动的宣传对消费者响应有比较显著的正向影响。

The following is the specific performance : the importance of philanthropy , degree of consumer involvement , timing of philanthropy and length of time and publicity of philanthropy have got more significant positive effect to consumer response .

态度资源主要用来展示香水的正面形象以此来吸引潜在消费者；介入资源提供不同的可能性诱惑顾客前来购买；而唤醒顾客激情的任务则主要由级差资源来完成。

Attitude resources are mainly used to show the positive image of the perfume to attract potential customers ; engagement resources offer other possibilities to allure ; whereas the task of awaking readers ' passion is fulfilled by graduation resources .

美国政府万不得已的情况下以放贷者和消费者的身份介入，但是它的口袋再深也不是没有底的。

The U.S.government has stepped in as lender and spender of last resort , but its deep pockets are not bottomless .

本文主要从消费者的角度着手，研究消费者介入程度是否会影响消费者与企业之间的关系质量，以及消费者介入是如何作用于关系质量，并进一步提出相关的营销建议。

Mainly from the perspective of consumers , this article aims to find out whether the degree of Consumer Involvement will have an impact on Relationship Quality between consumers and enterprises and how this involvement affects the quality .