旅游整合营销

旅游整合营销理念的发展潮流，将推动旅游广告逐步走向成熟。

The trend of tourism to integrate marketing will drive tourism advertisement into maturity .

基于SWOT分析的拉萨旅游城市品牌整合营销传播

Integrated Marketing Communication Based on the SWOT Analysis of the Lhasa City Tourism Brand

区域旅游服务品牌整合营销传播策略研究&以九色甘南香巴拉为例

Research on the Integrated Marketing Communication Strategy of Regional Tourism Service Brand

本文在概括国内外以往研究和阐述整合营销传播内涵的基础上，探讨了旅游目的地整合营销传播的内涵和独特性，构建了旅游目的地整合营销传播模式。

This article on the basis of the summarizes previous research in home and abroad and elaborated connotation of integrated marketing communication , discusses the tourism destination integrated marketing communication connotation and unique , constructing the model of tourism destination integrated marketing communications .

旅游目的地的整合营销策略探析

Analytical study on tourism destination IMC

通过系统的研究，构建城市旅游目的地的整合营销的理论框架，使对旅游目的地营销的研究更加系统化、科学化。

This paper is to establish new integrated marketing theory in city tourism destination in order to study on marketing of tourism destination more systematically and scientifically .

本文运用整合营销理论，分析旅游目的地的整合营销策略，主要分析旅游目的地形象的整合、营销组合策略的整合以及品牌信息传播的整合。

This paper analyses the marketing strategy of the destinations , using the soul of the IMC theory , and mainly promotes three kinds of integration : the tourism destination image integration , the strategy integration of marketing mix and the integration of brand information dissemination .

基于目的地品牌理论，构建适应于当前旅游市场竞争和营销传播环境的旅游目的地整合营销传播模式，旨在为人们有意识地利用整合营销传播实施高效的目的地品牌营销传播提供理论参考。

Based on tourism destination brand theory , the researcher constructs the model of tourism destination integrated marketing communications adapting to current environment of tourism market competition and marketing communication .