旅游网络营销

E时代重庆旅游网络营销策略探讨

A Study on Chongqing Tourism Marketing Online Strategy in the Age of Internet

哈尔滨冰雪旅游网络营销的SWOT分析

SWOT Analysis of Network Marketing on Harbin Ice-snow Tourism

E时代旅游网络营销策略的探讨&以浙江湖州为例

A Probe into the Strategy of the Tourism Network Marketing at E-era & Taking Huzhou in Zhejiang Province as an Example

新疆旅游网络营销的发展

The Development of Tourism Network Marketing in Sinkiang

第六章结合青岛市旅游网络营销的实际情况对旅游目的地网络营销系统进行了详细研究。

The sixth chapter makes a detailed study of the system according to the actual situation of tourism network marketing in Qingdao .

初步构建了旅游地网络营销系统基本体系。

Construction the basic system of TDEM ;

本文首先对蜜月旅游及网络营销等相关概念进行了梳理，对相关基础理论进行了阐述，并较为详尽的介绍了国内外有关蜜月旅游消费和营销手段的研究现状。

More detailed basic theory and research status of honeymoon tourism consumption and marketing method in and abroad have been introduced .

第三章对构成旅游目的地网络营销系统的各要素进行了分析；

The third chapter analyzes the elements composed of the tourism destination network marketing system .

以这一理论为指导，对旅游目的地网络营销中涉及到的利益相关者进行了较为详细的分析。

Under the guidelines of stakeholder theory , the paper analyzes in comparatively detail the stakeholders involved in tourism destination 's network marketing .

基于信息服务的旅游目的地网络营销系统构建那位推销员夸大伙食费用以此浮报差旅费。

The Construction of Destination Online Marketing System Based on Information Service ; The salesman padded the bill for his traveling expenses by exaggerating his food expenses .

第二章是全文的基础，探讨了旅游目的地网络营销的一些基本内容，并提出了构建旅游目的地网络营销系统的设想；

The second chapter is the basis of the whole paper which explores some basic issues of tourism destination network marketing and brings up the assumption of constructing the tourism destination network marketing system .

并以此为立足点，采用系统方法，提出了构建旅游目的地网络营销系统的设想，继而从理论和实践两个方面对系统要素、结构、功能、目标及协调机制进行了研究。

On this basis , adopting system approach , this paper advances the assumption of constructing the tourism destination network marketing system , then studies the elements , structure , functions , aims , and coordination mechanism of the system from the perspective of both theory and practice .

本文分析了基于互联网的一般产品策略，比较了几类主要旅游产品的网络营销特性，提出了旅行社基于互联网的产品设计观点，探讨了旅行社基于互联网产品设计的几种主要策略。

The paper makes an analysis of common product tactics based on internet , compares the network promotional characteristics of several main tourism products , offers some designing views of products based on internet . It also discusses some major tactics of products design on internet for travel services .

旅游市场营销；网络营销；绿色营销；品牌营销。

Tourist market marketing ; Network marketing ; Green marketing ; Brand marketing .

总之，我国旅游网站在评价网络营销效果的三大方面&网站设计、网站推广和网站流量上与美国旅游网站相比均存在一定差距，差距最大的是网站流量，其次是网站设计和网站推广。

The one with the biggest gap is website 's flow , secondly are website design and website 's popularization .

游客体验感知与网络口碑传播意愿的关系十分密切，是旅游目的地网络口碑营销中的重要问题，对目的地形象塑造、游客管理、市场动态掌控等方面具有广泛实践意义。

A close relation that exists between tourist experience and Internet-word-of-mouth intention is an very important issue in the tourism destination marketing , and is of great significant to destination image visitor management and so on .

同旅游地营销一样，旅游地网络营销是基于旅游目的地层次的整合营销，立足于区域旅游发展、传播旅游地形象、开拓市场，增加地区旅游业收入。

The similar as TDM , the TDEM is integrated marketing in base of TD , and aims at regional tourism development , The tourist destinations ' imagine ( TDI ) spread , the market 's expansion and tourism income increment .

基于旅游网站互动功能视角的旅游网络联合营销初探

The trial Exploring of the joint marketing of tourism network based on the perspective of Interactive functions of tourism Websites

并进而以北京市旅游景点为例，定量给出了旅游网络系统空间结构的分形证据；旅游地网络营销系统研究

As to the study of tourism , researches on the fractal characteristics and fractal dimensions of the network space of tourism system have not been attempted till now . Exploration on Tourist Destinations ' E-marketing System

文章从全新视角研究并论述了近年来旅游饭店业创新的市场营销系统和营销策略，并侧重研究了国内外旅游饭店网络营销系统的特点、形式；

The paper study and set forth the marketing system and marketing strategy occurred recently in an entire new aspect , meanwhile , the paper also lay particular emphasis on exploring the distinguishing item , style of the Internet marketing of both internal and abroad hotels ;

由此，旅游网络广告、网上旅游、旅游网络交易中心、旅游网络预订和结算等越来越普及，旅游网络营销势在必行。

Therefore , tourism advertising , online travel , tourism network trading center , tourism booking and settlement network is becoming increasingly popular , tourism marketing is imperative .