旅游营销

基于Internet的旅游营销前景与展望&以山东旅游信息网为例

The prospect of tourism marketing through Internet with study on Shandong tourism information web site

旅游营销中的品牌策略和CI战略

CI Strategies in Tourism Marketing

基于USP理念的旅游营销研究&以甘肃省临潭县为例

USP Based Tourism Marketing : A Case Study

然后根据4Ps理论从产品、价格、渠道、促销四个方面提出了相应的旅游营销策略，最后从石燕湖的员工、管理人员、当地政府部门等方面提出了一些相关的建议。

According 4Ps theory , tourism marketing strategies are provided from the four aspects of product , price , channel , promotion puts , employees , officers , local government .

其后，融合4Ps营销组合与4Cs营销组合设计了江苏入境旅游营销组合策略：基于客户需求的产品组合策略对江苏入境旅游产品的定位、品种和布局等特色设计进行了系统归纳；

Then it combined 4Ps and 4Cs and designed the Inbound Tourism Marketing Mix Tactics for Jiangsu Province . The Products Combination Tactics based on Client Needs concluded the characteristic design for positioning , variety and arrangement of the tourism products in Jiangsu .

本文把移动互联网引用到旅游营销的研究，特别是对旅游形象和旅游产品进行营销的研究，综合运用市场营销理论，结合移动互联网和旅游营销，提出了MM-TIP模型。

Reference to mobile Internet tourism marketing research , especially tourism image and tourism products , marketing research , integrated use of marketing theory , combined with the mobile Internet and tourism marketing to build the MM-TIP model .

旅游营销中有关回扣问题的思考

Some Thoughts of " Kickback " in the Tourism Promotional Activities

改善基础设施落后面貌，做好旅游营销和宣传工作；

Improve the backward infrastructure , push forward image construction ;

旅游营销互联是广西与东盟旅游市场的竞合核心；

The network linking of tourist marketing is its core ;

第二，城市旅游营销全方位推进。

Second , the city tourism marketing embraces great influences .

喀纳斯湖景区生态旅游营销战略探讨

The Strategic Discussion of Marketing on Eco-tourism in Kanas Lake

第五章从生态出发，提出了绿色旅游营销，以及我省的绿色营销策略。

Chapter five According the Sichuan tourism character green marketing is suggested .

打造网络时代的重庆旅游营销系统

Making Chongqing Tourism Marketing System in the Age of Internet

从市场导向到引导市场：营销观念的转变需求导向的旅游营销战略与渠道策略变革研究

Research on the Demand Oriented Turnaround of Tourism Marketing Strategy and Channel Policy

基于资源整合的南京市旅游营销研究

Study in Tourism Marketing of Nanjing City Based on Integration of the Resources

基于顾客让渡价值理论的节日体育旅游营销策略研究

Investigation of Customer Delivered Value Based Sports Tourism Marketing Strategy during Traditional Holidays

地方政府在区域旅游营销中的作用及行为研究

A Study on Local Government 's Function and Behavior in Local Tourism Marketing

旅游营销传播系统也不例外。

Tourism marketing communication system is no exception .

四川射洪旅游营销策略研究

Research on the Tourism Marketing Strategy of Shehong

四川旅游营销问题研究

The Study on the Marketing of Sichuan Tourism

环境友好型旅游营销策略研究

A Study of Environmentally Friendly Tourism Marketing Strategy

河南省旅游营销研究

Research on the Tourism Marketing in Henan Province

提出了动态旅游营销下森林公园无生命周期的观点。

A new viewpoint that there is no life-cycle in dynamic marketing is brought forward here .

最后，对长三角旅游营销策略的实施提出了几点保障性的建议。

At last , it gave some advices about how to put the strategies into practice .

桂林旅游营销研究

Research on Tourism Marketing in Guilin

信息技术和旅游营销所面临的挑战

IT and Tourism Marketing Challenges

同时旅游营销学是发展旅游事业需要研究的重要问题。

And it is an important issue that needs to be studied for the development of tourism .

因此，新的旅游营销方式&旅游文化营销应时而生。

For this background , tourism cultural marketing formed as a brand new mode for tourism marketing .

第五章重点探讨了体验式旅游营销在老牌旅游景区如何具体实施。

And chapter 5 discusses how to implement experiencing tourism marketing in the past famous travel scenic spots .

一对一旅游营销刍议

On one-to-one Tourism Marketing