旅游文化营销

旅游文化营销运作模式研究

A Research on the Operation Mode of the Tourism Cultural Marketing

武当旅游文化营销研究

A marketing research on Wudang tourism culture

旅游企业的文化营销研究

A Study on Cultural Marketing of Tourism Enterprises

旅游产业进行文化营销，一方面是旅游文化属性的客观要求，另一方面，旅游文化营销在构建旅游者文化消费认同、提升品牌形象，提高品牌价值方面具有强大的功能。

Culture marketing , on the one hand , is the objective requirement of tourism and culture characteristic ; on the other hand , the tourism and cultural marketing has strong function in construction the tourists on cultural consumption identity , enhance the brand image and brand value aspect .

因此，新的旅游营销方式&旅游文化营销应时而生。

For this background , tourism cultural marketing formed as a brand new mode for tourism marketing .

本文采用文本分析和个案分析的方法，着重研究中国旅游广告的文化传播。首先论述了旅游产业的文化营销和旅游广告的文化传播。

This paper focused on the research of the cultural transmission of China travel advertisement . Firstly , this paper discussed the cultural marketing of tourism industry and the culture transmission of tourism advertising .