旅游市场细分

传统旅游市场细分的缺陷及对策

The Drawbacks of Traditional Tourism Market Segmentation and Countermeasures

黑龙江省国际旅游市场细分和营销策略研究

The Study on the International Tourism Market Segmentation and Marketing Strategy in Heilongjiang Province

最后运用FCM算法，将长株潭红色旅游市场细分为核心市场、主要市场、一般市场等三类市场，一类市场要以维持为主，主要市场要大力开发，一般市场要注意寻找机会。

Lastly , this thesis subdivides revolutionary tourism market in Chang-Zhu-Tan into core market , leading market and general market using Fuzzy C Means method . The strategy is to keep core market , explore main market and seek chance of general market .

区域旅游市场细分及营销策略&以成都市为例

The Regional Tourist Market Segment and Marketing Strategy

然后从旅游市场细分，游客消费动机和选择偏好，游客消费行为模式研究，游客空间移动规律研究几方面对游客消费行为研究的主要内容作了一个概述。

The subsection of the tourism market , motivation of tourism spending and their tendency of choice , model of the tourists spending behavior , movement of the tourists in space are the major parts of the result in the study of tourists spending behavior .

最后，依据山东省国内旅游客源市场细分的结果，并且结合各类市场的旅游规模和吸引力，选定一级和二级市场作为山东省国内旅游的目标市场。

Finally , according to the segmentation results of Shandong domestic tourism market , and connecting with the scale and attraction of various tourism markets , grade one and grade two markets are selected , and acted as object market of Shandong domestic tourism .

第一章湖南旅游市场的细分及目标市场选择，本章运用旅游市场及旅游市场细分理论，对湖南旅游市场进行了细分，指出湖南旅游主体目标市场。

The first chapter reasonably subdivides Hunan tourism market and chooses the target market by utilizing the theory of tourism market and its subdivision . The later four chapters discuss the Hunan tourism in great detail from five aspects products , pricing , place and promoting respectively .

第四章根据STP战略对乐山旅游市场进行市场细分、目标市场的选择和市场定位。

The fourth chapter makes market segmentation 、 choice target market and market positioning according to the STP strategy .

旅游商品的市场细分与营销调控&以广东省为例

Marketing classifications and managing regulations of tourist products & an example of Guangdong Province

对黄浦江源旅游区进行市场细分和制定营销方案。

Tourist areas on the Huangpu Jiang Yuan for market segmentation and the development of marketing programs .

阐述了平遥旅游业的市场细分目标和市场开发策略；

Expounded the detailed target and the strategy of market development of the tourism of Ping Yao county ;

第二部分是对文中所涉及到的主要概念进行了界定，并阐述了文中所用到旅游需求、市场细分和行为动力等理论基础。

In the second part , it defines some main concepts involved , explains the theoretical basis used in the thesis , such as tourism demand , market segmentation and behavior dynamics .

家庭旅游市场作为重要的细分市场之一，在近40年来引起了国外学者的广泛关注。

As one of the most important segment markets , family travel market has invited widespread concerns of overseas researchers in the past 40 years .

运用旅游市场分类法，通过对旅游流、旅游市场细分和旅游者行为等方面分析，以及对汕头市旅游市场的实证研究，作者初步认证了旅游市场分类法的科学性和有效性。

By the use of the classified research of tourism market , from tourism flowing , tourism market division and tourist behavior analysis , corresponding analysis of product and demand in the study of tourism market of Shantou City , it confirmed classified research of tourism market scientific and availability .

青少年旅游客源为国内旅游客源中的独立成分，青少年旅游市场为国内旅游市场中的细分市场，青少年旅游需求以白然景观为主，人文景观为辅。

The conclusion is that teenagers is an independent element of domestic tourists market and has its own segmentation of tourism market . Their tourism demands for natural scenery exceed for human landscape greatly .