旅游分销渠道

由于各种不同制约因素的存在，传统的旅游分销渠道目前在中国旅游分销体系中依然占据着主导地位。

As an important channel of China 's tourism distribution , the impact of internet is still limited currently and has been restricted by many internal and external factors .

基于客户便利的分销组合策略在分析入境旅游分销渠道特点、类型和选择依据后，提出分销组合策略设计的战略原则、传统和创新策略以及有效方法；

The Distribution Combination Tactics based on Client Convenience advanced the principles for designing , traditional and innovative tactics and some efficient methods of the Distribution Combination Tactics after analyzing the characteristics , variety and elements for deciding the Place of Inbound Tourism .

第二章从研究范式转变、旅游分销渠道研究进展和权力研究的演进过程三个方面系统地回顾了相关研究成果，为本文的研究确立了方向并奠定了理论基础。

The second chapter made a systematic review of the relevant researches , including the paradigm shift of marketing research , research progress of tourism distribution channel and the development of power studies , which establishes the direction and theoretical basis for the thesis .

信息技术的快速发展和信息提供平台的多元化使得旅游者在信息可获得性上有了极大的改善，这为改变旅游者主体权力缺失及旅游分销渠道权力结构失衡的现象提供了有利的条件。

The rapid development of information technology and the diversity of information providing platform have improved the accessibility to information for tourists , which provides advantages for changing the phenomenon of tourists ' power absence and structural imbalance in the tourism distribution channel .

旅游产品自身的特点要求旅游业的发展与信息技术的应用密不可分，近年来信息技术的高速发展，尤其是互联网的出现，对旅游产品的分销渠道产生了巨大的影响。

Based on characteristic of tourism products , the development of tourism need to closely connect with information technology . With high development of IT in recent years , distribution of tourism products has been deeply influenced especially by internet .