渠道成员选择

渠道成员选择评价体系及其优化方法研究

Research On Evaluation System and Optimizing Method of Channel Partners Choosing

第二、三章是对渠道成员选择和控制的分析。

The second and the third chapters is analysis on choosing and controlling channel members .

参照营销渠道成员选择和管理理论，制订了渠道成员之一&合作售票处的选择标准和评分系统。

The selection criteria and evaluation system of cooperative sales outlets are established with the reference to the theories of marketing channel member selection and management .

本章设计了延川红枣营销渠道成员选择指标体系，并运用德尔菲法对现有的营销渠道参与成员进行打分排序，在此基础上，设计出了新型的延川红枣营销渠道。

This chapter designs the selection index system of the marketing channel member of Yanchuan Jujube , and uses the Delphi Method to scoring and sorting with present marketing channel member .

结合营销渠道成员选择和管理理论，制订了渠道成员之一的三方大客户代理人的选择标准和激励、考核原则。

Combining with the sales channel member choice and management theory , choice standard and encouragement , examine rules for the three VIP agents which are one of the channel members .

对东南汽车公司在渠道成员选择、渠道层次划分，渠道冲突解决，价格体系的制订、今后服务体系的建立等几个方面进行分析，分析其存在的问题；

To analyze several problems as follows : The choosing of sales channels members , the dividing of sales channels stages , the resolution of sales channels conflicts , the establishing of prices system , the construction of service system in the future .

提出了渠道成员的选择原则、标准和方法，给出了不同中间分销商的选择建议：接着对公司分销渠道成员管理进行设计。

The selection principle , standard and method of the charnel members and the proposal of different distributor are given .

本文以KT公司的渠道设计和成员选择、控制为对象展开研究。

This dissertation researches on the design and management of channel of KT .

从长期来看，这两种权力组合也是最有益于维系渠道成员关系的选择。

In the long run , this is the best option to maintain relationship between channel members .

结合渠道成员管理和选择的相关理论，制定出选择合作售票处合作伙伴的标准，以及日常管理中的评分系统。

With the related theories of channel members management and selection , the standard of choosing the ticket office partners for cooperation , and daily management of grading system is established .

实证分析选择了目前国内市场比较有代表性的两个品牌&摩托罗拉公司和波导公司，比较分析了他们在渠道模式、渠道成员选择、渠道设计等方面的特点所在。

Motorola and Bird , two representative products in domestic market , were used as examples to compare their channel pattern , member selection and design as well .

明确了各类渠道的定义和渠道成员的选择，功能定位和组织实现；

Thirdly , we have cleared about the definition of all kinds of channels and choices . functional location , organizational fulfillment of channel members .

渠道包括三部分内容：渠道成员的选择、渠道成员的激励、渠道成员的考评。

There are three parts of channel such as channel member selection , channel member encouragement , channel member check .

在此基础上分析了轿车分销渠道结构、中间商类型的选择以及渠道成员的选择和评估，其中对于渠道成员主要是轿车经销商的选择评估重点进行探讨，并给出定量的决策方法。

And then the design of automobile distribution channels ' structure , selection of the members ' type , and evaluation and selection of channel members are analyzed . Evaluation and selection of the distributor is mainly investigated , and quantitative decision making technique is given .

并且，专业美发产品的特殊性也决定了其营销渠道的一些特性，影响到其渠道的设计，渠道成员的选择以及渠道的管理等。

The particularities of the professional hair care product work on how to design , select channel member and manage the marketing channel .

营销渠道管理是一项比较复杂的系统工程，它涵盖了对渠道成员进行选择、管理、合作、竞争、激励、控制和绩效评估等多个方面，以促进营销系统的整合。

Marketing channel management is a complicated and systematic project , which covers many aspects of the channel member selection , management , cooperation , competition , incentive , control and performance evaluation , in order to promote the integration of marketing system .

同时，论文重点论述了渠道设计的影响因素、设计时应考虑的几个主要方面、合适渠道结构的选择方法及渠道成员选择方法。

Meanwhile , the paper also focus on effect factor of channel design , several key elements of design , way of appropriate channel structure selection and channel members selection method .

随后，论文对渠道关系的建立过程进行了研究，提出了基于合作的渠道关系原则，并将企业自身渠道实力分析纳入渠道成员选择体系。

After that , the thesis studies the establishing procedure of channel relationship and propose three principles of cooperative channel relationship . Moreover , this thesis sets up a strategic system of selection of cooperative channel member , which includes the analysis of manufacturer 's channel power .