渠道绩效评估

企业营销渠道绩效评估作为衡量渠道管理有效性的工具，日益受到相关企业的重视。

As an effective tool for measuring the effectiveness of channel management , the performance evaluation of marketing channel is gradually valued by relevant enterprise .

研究本文有助于对营销渠道绩效评估量化研究的理解，也对电信产业全业务背景下的营销渠道建设有一定的借鉴意义。

This study not only facilitated understanding of quantify the performance evaluation of the marketing channels , but also was helpful to channel construction in the full-service telecommunications industry context .

渠道成员绩效的评估

Performance Appraisal For The Channel Members

渠道管理主要是两个方面，一是加强对渠道成员的激励，二是加强对渠道绩效的评估与监控。

The channel management concerns two aspects : one is to strengthen the encouragement of channel members , the other is to strengthen the evaluation and supervision of channel performance .