战略品牌

房地产战略品牌管理

Real Estate Strategic Brand Management

企业营销：我们的战略品牌、通信及营销服务团队仍将向总部报告。

Corporate Marketing : Our strategic brand , communications and marketing services teams will remain centralized and report into HQ .

房地产和房地产市场的概念、特征；从房地产品牌的品牌共性和行业特殊性对房地产品牌的定义进行描述，论述为什么房地产品牌的塑造需要导入战略品牌管理的概念。

This thesis can be roughly divided into three parts : First , what is the conception and structure of real estate and real estate brand ;

我们有一名战略品牌市场营销人员、许多巡演市场营销人士、一名国际业务人员；在公关方面，我们有两人负责新媒体，我们设法填补所有的空白。

We have a strategic brand marketing person , a number of tour marketing people , an international person ; on the PR side we have two new-media people , so we try to fill all the gaps .

第二部分以加入WTO为背景提出经济全球化时代下农产品市场营销战略：品牌营销、绿色营销、网络营销。

In the second part , under the background of China 's WTO entry , agricultural marketing strategy in the age of economic globalization is put forward , which includes brand marketing , green marketing and network marketing .

我看到有一些公司，在大肆地做品牌战略、品牌工程，不惜重金去做公司的CI设计，可是，这些是我们追求的最根本的东西吗？

Some companies , I find , played up brand strategy and brand project , put plenty of money on CI design , however , are they the essence we are pursuing ?

麻省理工学院媒体实验室（MITMediaLab）的安德鲁眠荭德（AndrewHeyward）表示，如今政治人士的社交媒体战略和品牌很像，这就是为什么共和党人唐纳德礠朗普（DonaldTrump）成为遥遥领先的最成功的总统候选人。

Andrew Heyward , of the MIT Media Lab , says politicians " social media strategies now resemble those of brands , with Republican Donald Trump by far the most successful presidential candidate .

本文还综合阐述了企业CI的概念、内容、应用；大学CI的基本理论和应用；以及两者之间的关系，深入探讨和分析大学导入CI战略塑造品牌形象的具体问题。

This paper also expounds the enterprises CI comprehensive concept , content , application , University of basic theory and application of CI , And the relationship between the two , in-depth discussion and analysis of college introduction CI strategy shape brand image of specific issues .

试论高校图书馆的发展战略与品牌运作

On the Development Strategy and Brand Handle of Academic Libraries

第三章对基于企业多元化战略的品牌延伸相关概念进行了界定。

The third chapter shows definition for diversification strategy and brand stretches .

优选品牌化战略与品牌架构；

Appropriate brand development strategies and brand structure ;

多品牌战略与品牌组合

The Multi brand Strategy and the Brand Portfolio

实施名牌战略发展品牌经济

Implementing name brand strategy and developing brand economy

实施大名牌战略是品牌竞争的重要举措。

In competition , it is a very important step to develop famous brand .

基于多元化战略的品牌延伸理论研究与实证分析

The Research of Brand Extension Based on Diversification Strategy : A Theoretical and Empirical Analysis

以多元化战略扩张品牌；

Multiple brands strategy for brands overspread ;

整合营销是品牌经营的有效手段，实施企业品牌战略是品牌经营的关键。

The text is approaching about the valid path and the method of brand managing .

技术战略与品牌战略等。

Technical strategy and brand strategy .

企业品牌战略和品牌建设

Brand strategy and construction of enterprise

从莱卡品牌战略看品牌价值提升

Brand strategy of LYCRA

品牌管理，特指基于战略的品牌管理，对于构建强势品牌非常重要。

Brand management , especially the brand management based on strategy is very important to build powerful brands .

作为一种经营战略，品牌延伸在20世纪初就得到了广泛运用。

As a strategy of management , brand extension was widely used at the beginning of the 20 century .

第二，验证参与合作战略的品牌知名度之高低差如何影响到品牌态度。

Second , verify how the difference level of brand awareness within a collaboration strategy affects to brand attitude .

以往有关品牌资产的研究并没有对企业合理性战略和品牌资产的关系进行过研究。

The previous research about brand equality never focuses on the relationship between the enterprises legitimacy strategy and brand equality .

公司竞争对手的主要战略是品牌战略或低价战略。

The main marketing strategy of the rival of the company is the strategy of brand or lower price strategy .

酒店集团多品牌战略与品牌延伸战略之比较研究&以雅高集团与凯悦集团为例

Comparative Research on the Multiple-Brand Strategy and Brand Extension Strategy of the Hotel Group : Taking Accor and Hyatt for an Example

同时，多品牌战略与品牌延伸相结合可以有效的避免品牌延伸陷阱。

At the same time , many brands strategy and brand the extension combine together and can avoid effectively brand extension trap .

第二章论述了品牌、品牌战略、品牌战略规划和品牌战略运营管理的有关内容。

Chapter 2 states the relevant contents of brand , brand strategy , the brand strategy programming and brand strategy operation management .

作为现代企业一种新的竞争战略，品牌经营已成为世界各国经济发展的重要标尺。

As a new competition stratagy of modern corporation , brand operation has become the guideline of every country 's economy development .

论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。

The dissertation gives the clear definition of diversification strategy , brand , brand equity , brand extension , and brand extension performance .