自主品牌

产业链全球化配置下中国OEM企业自主品牌战略研究

Study on Self-Owned Brand Strategy for China 's OEM Enterprises under the Globalization of Industrial Chain

本论文在分析与研究行业和企业实际状况的基础上，确定涉足手机与笔记本电脑ODM、汽车和新能源三大产业的B企业可以进行自主品牌的创建。

In this paper , we analyze and study the actual status of the industry and enterprise to confirm B-company who mainly focusing on mobile and laptop ODM , auto and new energy business could create self-owned brand .

中国品牌日活动于5月10日启动，将持续到至12日。活动内容包括，举办2021年中国品牌发展国际论坛，举办中国自主品牌博览会，引导地方自行组织开展特色品牌创建活动。

The 2021 China Brand Day events kicked off on May 10 and will last till May 12 . During the period , China will host an international forum brands .

将北汽股份公司（BAICMotor）与华晨中国汽车（BrillianceChinaAutomotive）相提并论或许有些高看了，北汽股份总部位于北京，是中国第五大自主品牌汽车制造商。

For Beijing-based BAIC Motor , China 's fifth-largest domestic carmaker , comparisons with Brilliance China Automotive are flattering .

多数猜测以为，苹果公司将推出基于iSO平台的自主品牌触屏电视。

It has been widely-speculated Apple will launch its own brand of touchscreen televisions running its iOS platform .

本文是基于山东省政府金融强鲁战略，有针对性地研究我省自主品牌银行的CI体系，并在了解银行业基本理论后，根据银行业的特点提出符合银行业发展的CI系统设计原则。

According to the feature in banking , it proposes CI system design principles in line with the banking development after understanding the banking basic theory .

在这种背景下，我国机车车辆制造骨干企业通过引进先进技术，进行合作生产，创造自主品牌的方式，研制了CRH系列高速动车组。

In this context , the locomotive manufacturing enterprises of Chinese developed a series of CRH high-speed emu .

“我会来批准，或者会跟他们说，需要设计得更性感些。”目前NastyGal的自主品牌服装占其销售额的30%。

I approve it or say it needs to be sexier . ' Currently , the Nasty Gal label and collection comprise 30 percent of its sales .

预计其自主品牌汽车荣威的价格将在每辆3万美元左右，其竞争对象将定位为别克君威（BuickRegal）和本田雅阁（HondaAccord）。

Its Roewe saloon is expected to be priced at about $ 30,000 a car , and will be up against the Buick Regal and Honda Accord .

我会来批准，或者会跟他们说，需要设计得更性感些。目前NastyGal的自主品牌服装占其销售额的30%。

' I approve it or say it needs to be sexier . ' Currently , the Nasty Gal label and collection comprise 30 percent of its sales .

一批OEM企业在挣扎中迈向了拓展自主品牌的艰难之路，一些品牌企业则跃跃欲试地展开了决胜市场的鏖战。

A number of OEM companies struggling to develop its own brand into a tough road , some brands are eager to start the run-off market , fierce battle .

例如，日产（Nissan）将在北京汽车展上发布其与中方合资伙伴东风汽车（DongfengMotors）联合研发的自主品牌启辰（Venucia）。

Nissan will launch Venucia , its own brand with joint venture partner Dongfeng Motors , at the Beijing auto show , for example .

与此同时，一些采用OEM模式代工生产为基础的中国企业，开始以自主品牌的OBM模式，试图在市场的竞争中占得一席之地。

Meanwhile , some enterprises based on OEM working attempt to transform to OBM and take one seat in the competition with an independent brand .

上海汽车上月开始销售其首个自主品牌的汽车荣威（roewe），这款车以该公司2005年收购的rover75的设计为基础。

SAIC last month began selling its first own-brand vehicle , the Roewe sedan based on the Rover 75 designs it acquired in 2005 .

在此基础上分析了我国自主品牌汽车产业发展的宏观、微观环境，并通过SWOT分析了自主品牌发展的优势、劣势、机会和威胁。

Based on the analysis mentioned above macro and micro environment of independent brand automobile industry was analyzed as well as the strengths , weaknesses , opportunities and threats were analyzed by the method of SWOT .

上海汽车决心打造自主品牌汽车业务，最近已开始以在罗孚公司破产前收购的知识产权为基础，生产自己版本的罗孚75（rover75）汽车。

Shanghai auto is determined to build its own-brand car business and recently began producing a version of the Rover 75 saloon based on rights acquired before the UK company went bankrupt .

2012年，NastyGal声称自主品牌的销售额接近1.3亿美元（约合人民币8亿元），超过两年之前的四倍。不过现在该公司说这些数字只是猜测。

In 2012 , Nasty Gal claimed those sales hit almost $ 130 million , more than quadrupling revenue from two years before , though the company now calls those numbers speculative .

然而，在OEM合作模式下，宁波大部分服装企业几乎没有核心技术和自主品牌，往往受制于人；

However , under the OEM cooperation pattern , Ningbo Majority of Clothing Enterprise does not have the core technologies and the independent brand nearly , often is under the control of others ;

公司的产品基本上是以OEM及ODM的方式外销，无自主品牌，客户类型为世界前10强IT公司为主。

Most product of company is sold by the way of OEM & ODM export , it got no independent brand , and the customers are world top ten IT companies .

J.D.Power的杰夫•布罗德里克（GeoffBroderick）表示，中国自主品牌汽车虽然质量逐步改善，但仍然出现了销售下滑的局面。JDPower每年发布消费者调查报告，涵盖62个品牌的212款车型。

This was despite a gradual improvement in the quality of local-brand cars in China , according to Geoff Broderick at JD Power , which publishes an annual customer survey of 212 models across 62 brands .

目前，国内外研究机构、厂家对AMT进行了大量的研究，国外产品比较成熟，但在国内市场上还比较少见自主品牌的AMT产品。

At present , domestic and foreign research institutions , manufacturers of AMT for a lot of research , more mature foreign products , but in the domestic market is still relatively rare AMT own brand products .

目前，中国自主品牌汽车已经在国内经济型、中级乘用车、SUV市场立稳脚跟，并且出口到发展中国家国外市场。

Now the national brand automobile of China have already stood firmly in the economical , intermediate , SUV vehicle markets in China , and some of them have exported to the foreign developing countries .

“北汽花了26年寻求建立自己的品牌，现在它终于有了可以称为自主品牌的汽车了，”专注亚洲市场的汽车咨询机构邓恩公司（dunne&co）的迈克邓恩（mikedunne）说。

" BAIC has spent 26 years chasing its own brand , now it can have a car to call its own , " said Mike Dunne of Dunne & Co , an auto consultancy that focuses on Asia .

这个面积达7000平方米的雨林将是迪拜罗斯蒙特酒店及公寓的一部分。该酒店隶属希尔顿旗下的奢华自主品牌Curio。

The 7000-square-meter rainforest will be part of the upcoming Rosemont Hotel and Residences Dubai , one of the properties under Hilton 's luxury independent brand Curio -- A Collection by Hilton .

这家创业公司计划在今年晚些时候推出自主品牌的Lytro相机，因为他们自信“能做得更好。”

The startup is planning on coming out with its own lytro-branded camera later this year because it believes " we can do it better . "

不管是ONLYOU自主品牌的产品还是有着共同理念的生产商、科研机构所提供的产品，我们都会在成分和功效上把关。

Whether ONLYOU products or products provided by manufacturers and scientific research institutions sharing a common philosophy , we all ensure the composition and effectiveness .

基于产品信任的我国自主品牌培育研究

On Cultivation of Chinese Independent Brand Based on Trust in Products

自主品牌创新；循环路径；滞障；政策框架；

Independent Brands Innovation ; Cycle Routes ; Barriers ; Policy Frame ;

新能源清洁汽车&中国创建自主品牌汽车的历史性机遇

New clean-energy vehicles & historical opportunity for China building self-owned brand vehicles

我国轿车企业的自主品牌创新模式研究

The Research of China Auto Corporation 's Self-brand Innovation Model