心理账户

采用多维尺度法（MDS）和语义差异量表法，揭示了各个心理账户的认知图式和潜在的评价维度。

Multi-dimension scaling method and semantic distinction questionnaire were applied to reveal the basic traits and potential evaluation dimension of the mental accounting .

心理账户理论（MentalaccountingTheory）由萨勒（Thaler）教授提出，他认为：小到个体、家庭，大到企业集团，都有或明确或潜在的心理账户系统。

Professor Thaler put forward the concept of mental accounting and held that all organizations , from General Motors down to the single person household , have explicit and / or implicit mental accounting system .

基于Markov链的两心理账户BPT研究

A Study on BPT with Tow Mental Accounts Based on Markov Chain

Zhu（2008）等人从旧产品交易价值出发，认为出售旧产品是关闭了一个心理账户。

Zhu ( 2008 ) from the transaction value of old products that sell old product off a psychological account .

多心理账户下ISC二级分销网络的优化设计

Optimization of the ISC Bi - Level Distribution Network with Multiple Mental Accounts

针对投资者多心理账户的模糊性和随机性特征，引入诱导有序加权平均（IOWA）算子描述投资者心理账户的权重确定过程；

Focusing on fuzzy and stochastic characteristics of investors ' multiple mental accounts , weights are described by introducing the ordered weighted averaging ( IOWA ) operator .

基于行为证券组合理论，提出了多心理账户下ISC二级分销网络的机会约束规划模型；

Based on the behavioral portfolio theory , a programming model with chance constrains is proposed for the ISC bi-level distribution network with multiple mental accounts .

针对投资者的有限理性特征，利用Markov链构造了投资者两心理账户之间的动态转换模型。

Focusing on characteristics of investors ' bounded rational , it 's formed the dynamic switch model of investors ' two mental accounts with a Markov chain , which describes the influential mechanism of investors ' portfolio decision-making under the stochastic scalar switch .

旨在通过建立投资者多心理账户权重的确定方法，用以改进传统的行为证券组合理论（BPT）。

It 's studied for improving the traditional behavioral portfolio theory ( BPT ) by dealing with weights of investors ' multiple mental accounts .

在多心理账户条件下，基于行为证券组合理论（BPT）最终建立了一种具有机会约束属性的顾客满意度目标规划模型。

Finally , it 's formed the customers ' satisfaction degree goal programming model with chance constrained attributes based on behavioral portfolio theory with multiple mental accounts .

心理账户与非理性经济决策行为的实证研究

The Experimental Study on Mental Accounting and Irrational Decision-making in Economics

知识工作者心理账户的灵活性较强。

Furthermore , knowledge workers had better flexibility in their mental accountings .

价格折扣与商品相关度对消费者心理账户的影响

Effects of Price Discount and Semantic Relation on Mental Accounting in Decision-Making

基于心理账户的金融期权定价模型

Pricing Model of Financial Options Based on Mental Accounting

不同人群在心理账户的特征上存在显著差异。

Different people showed significant difference in the three factors of mental accounting .

基于心理账户视角的时间与金钱的心理分析

The Psychological Analysis of Time and Money Based on the Mental Accounting Perspective

基于心理账户的投资者决策分析

The Study of Investor Decision Based on Mental Accounting

预期理论和心理账户理论为捆绑组合定价提供了新的启发。

Prospect theory and mental accounting theory provide new enlightenment for bundling pricing .

多心理账户下的群体投资决策规则优化研究

Optimization of Group Investment Decision-making Rule Under MMA

考虑到心理账户的行为〉值的估计

Value Estimation of Behavior Beta Considering Mental Accounting

心理账户有两个最本质的特征：一是非替代性；二是具有不同于经济学的特定运算规则。

Mental accounting has two essential characters : non fungibility , and special mental arithmetic .

广州大学城大学生心理账户内隐结构模型建构

The Implicit Structure of Mental Accounting among Undergraduate Students of Guangzhou Higher Education Mega Center

顾客参与对顾客感知价值的影响：基于心理账户理论

The Effect of Customer Participation on Customer Perceived Value : Based on the Mental Accounting Theory

心理账户与薪酬激励效应研究

Mental accounting and motive effect study

研究心理账户的基本原因是为了提高我们对于关于选择的心理学的理解。

The primary reason for studying mental accounting is to enhance our understanding the psychology of choice .

心理账户理论常被用来解释一定情境下消费活动的非理性。

Mental accounting theory has been used to explain the irrational of consumer decisions in certain conditions .

内部非理性因素是个体投资者的认知行为偏差，主要表现为可得性偏差、确定性偏差、心理账户、后悔厌恶等10个方面。

The inner factors can be included into availability , confirmation bias , mental accounting , regret aversion etc.

心理账户的分类从本质上反映两个层次的心理需求&功利性需求和享乐型需求。

The classification of mental account revealed the psychological desires of Chinese people , which were utility demand and hedonic demand .

算法释例表明，确定投资者各个心理账户的权重有利于精确描述其资产配置的优化过程。

The result of case analysis shows it 's described accurately of investors ' capital optimization process by making certain the weights .

总体而言，通过上述四项研究，我们得出如下结论：第一，本研究发现，心理账户具有显著的文化属性。

In brief , we get following conclusions through the four researches mentioned above : 1.Mental accounting has its own prominent culture characteristic .