涉入理论

基于涉入理论的自驾车旅游购物行为实证研究&以少林寺景区为例

An empirical research on purchasing behavior in the self-driving tour based on the involvement theory

基于涉入理论的自驾车游客购物行为研究二合一：自驾车旅游团顾客的需求分析

Study on the Tourism Purchasing Behaviors of Self-driving Tourism Based on Involvement Theory Research of Self-driving Group Tourists Behavior

与此同时，本论文首次将产品涉入程度理论引入联合品牌消费者评价的研究中，将其作为调节变量放入理论模型中，以探究不同涉入程度的产品，其联合品牌评价的影响因素会有怎样变化。

This paper will firstly take the product involvement to the research for consumer evaluation on Co-branding , and add the product involvement as a modified variable to the theoretical model for exploring the changing of the Co-branding evaluation with the different product involvement .