全方位营销

基于全方位营销理论的聊城建行营销策略研究

Research on Marketing Strategy of CCB Liaocheng BR . : Based on the Holistic Marketing Theory

将给FJ公司的发展提出全方位的营销策略建议，希望对FJ公司后期营销策略的制定和选择提供参考和帮助。

This marketing strategy recommendations hope to be helpful for the future development of the FJ company .

通过系统的应用，解决传统人工票务管理中的缺陷，实现景区管理的现代化，提高劳动生产率，提供全方位的营销策划支持平台，显著提高旅游景区的经济效益。

The using of this system solved the limitation of the traditional manpower ticket management , realized the modernization of scenic spot management , enhanced the laboring productivity , provided the all-sided Sale Scheme supported platform , obviously enhanced the economic profit of the touring scenic spot .

包括将市场链理论和业务流程再造理论植入电信内部、对现有客户经理制进行创新、构建全方位的营销服务渠道、综合客户服务平台、特许经营、虚拟经营、窗口营销等。

The papers include reengineering the market chain and business process theory into the internal telecommunications , innovation of the existing client manager system , constructing all-round services of the channel marketing , integrated customer service platform , franchising business , virtual management , window marketing , and so on .

实施全方位的金融营销策略；按市场规律筹集银行资本金。

Out the financial market and raise capital in accordance with the market rules .

公司立足于汽车行业，以互联网为载体，为客户提供全方位的整合营销传播服务。

Specialized in auto industry and taken Internet as carrier , GCS is capable of providing a full range of integrated marketing communication services with clients .

因此对中国企业营销实践有一定建设意义的两条建议是，大力推行组织结构柔性化与实行全方位的关系营销。

And the author proposes two suggestions on building the marketing practices in Chinese enterprises , namely to increase the flexibility of the structure framework of Chinese enterprises and to build and implement all-directional Relation Marketing .

提高城市营销的效率，必须全方位对城市政府营销能力进行加强和培育。

The validity of city marketing lies in an all-around improve - ment of city government marketing capacity .