心理消费

DA移动公司CS策略必须革新，充分重视分析与顾客的每一个接触点，动态地把握用户的消费心理及消费趋向，注意定期、定量、综合测定顾客满意度；

CS strategy DA Mobile Communication Company carries out must emphasize renovation of service and diagnosing & analyzing every contact point with subscribers , dynamic grasping subscribers ' consuming psychology and trend , periodically , rationally and comprehensively measuring subscribers ' satisfaction .

北京老字号品牌消费心理与消费行为研究

Research of consumer psychology and behavior on Beijing famous old brand

青年人服装消费心理与消费行为建模研究

Modeling Study of Young Men 's Clothing Consumption Psychology and Consumption Behaviors

消费者对服装辅料的品牌消费，其实质是一种个人心理的消费。

Consumer spending on apparel brand , its essence is a personal psychology of consumption .

近年来，欧美学术界越来越重视研究顾客消费情感对顾客消费心理和消费行为的影响。

In recent years , a growing body of consumer studies researches the consumption emotions .

美容美发产品广告对青少年女性心理及消费负面影响研究

Paper on Negative Influence on Female Adolescents ' Psychological and Consumption Activities Caused by Beauty Products Advertising

通过《中国人要什么》一书，唐锐涛提供了一本关于中国人的文化心理与消费理念的初级读本，其价值不可估量。

In what Chinese want , Doctoroff presents an invaluable primer on the culture and buying patterns of the Chinese .

从消费行为模型论消费行为环保化的对策青年人服装消费心理与消费行为建模研究

About the Pattern of Consumption and Environment Protection ; Modeling Study of Young Men 's Clothing Consumption Psychology and Consumption Behaviors

中职学生表现出的消费心理、消费行为与生活费的管理有着密切的关系。

Consumer psychology and consumer behavior of secondary vocational school students are closely related to the management of their living expenses .

突发事件往往会对居民的消费心理和消费行为造成较大冲击，从而影响国民经济的发展。

Emergencies tend to make a great impact on consumer psychology and behavior , thus affecting the development of the national economy .

同时，捆绑销售的出现，也深刻的影响了消费者的消费习惯、消费心理和消费行为。

Meanwhile , with the bundling-sale to appear , it also deeply affects consumer spending habits 、 consumption psychology and consumer behavior .

不同类型的消费者，由于消费主体的差异、外在环境因素的影响和消费客体的影响这一系列因素都会导致居民产生不同的消费心理和消费行为。

It will produce different residential consumption psychology and behavior because of the different types of consumers and different outside environmental factors .

她们的消费心理和消费行为既有与大众消费的相同之处，同时又具备大学生独有的特点。

Their consumption psychology and behavior both have a lot in common with the mass consumption , and the unique characteristic of college students .

文章分析了现阶段消费心理对消费行为的影响，提出了营销工作应对变化的策略。

This paper analyses the influence of consuming psychology on consuming behavior at present and brings forward some strategies of responding to changes of selling .

首先从青年女性自身出发，分析青年女性自身所特有的消费心理和消费行为，了解她们的媒介接触情况以及传媒影响下的消费观念。

First , this part analyzed the metal consumption and consumer behavior of young women , and made out their media contact condition and Consume Idea .

其次，分析了虚拟代言形象的优势，并从消费符号、消费心理、消费群体形态特征、泛动态影像时代特征几个方面分析其流行的理论依据。

Secondly , analyzed the virtual spokesman advantages among consumer symbols , consumer psychology , consumer groups morphological characteristics , animation times feature several aspects obtain its popular theory basis .

一方面，要认真研究居民消费心理和消费行为，制定消费政策并将其纳入经济增长长期政策之中；

First , we should establish a consumer policy and bring it into line with the long term policies of economic growth through researching into residents ′ consumer psychology and consumer behavior .

通过社会实践调查，全面了解了消费者的消费心理与消费习惯，以及大型综合超市消费者的主要购物行为。

Investigation through social work , the authors have found out about consumers ' consumer psychology and consumption habit in an all-round way , and general merchandise store consumers ' main shopping behavior .

本研究首先深度分析中国高通量测序仪的市场特点，市场发展趋势预测，市场的机会和未来可能面临的挑战，同时分析了目前中国客户分类和其消费心理和消费习惯。

This paper deeply analyzed the high throughput sequencing market , including market trend , market opportunities and challenges as well . This paper also analyzed the customer profile , consuming psychology , and spending habit .

改革开放以来，我国的消费信贷活动出现了一般消费信贷明显减少，特种消费信贷发展较快和消费心理、消费习惯发生了变化等三个新的特点。

Since the opening up and reform , the consumption credit of our country has shown three characteristics : the decrease of general consumption credit , quick growth of special consumption credit and the changes of consumption psychology and habit .

访谈从月开销额开始，到日常开支的主要项目，再到购买原因、购买地点等等，逐步深入地交谈，进一步了解他们的消费心理和消费行为特征。

Interviews begin from monthly expense amount to the main project daily expenses , to buy reasons , buy places , and so on . The gradually in-depth talk helps the author have further understanding of their consumption psychology and consumer behavior .

人们对科技图书的消费心理和消费结构变化在一定程度上体现了我国科技文化市场的发展要求，对科技教育和国民经济发展也具有一定的促进作用。

People 's consume mentality of technological books and their consume structure reveal the developing demand for the cultural market of science and technology and can have certain stimulative effects on the development of the education of science and technology and national economy .

第二部分指出在当今中国，城市青年成为消费的生力军，从消费观念、消费心理、消费结构、消费方式以及消费场所这五个维度比较分析当代城市青年消费变革的具体表现。

The second part points out that the urban youth become a new force of consumption , and comparative analyzes the consumption revolution of contemporary urban youth consumers including consumption attitude , consumption psychology , consumption structure , consumption patterns and consumption sites .

高校承担着教育、培养和管理学生的重要职责，所以高校应充分重视大学生的消费心理和消费观，加强对大学生理性消费观的培养。

The institution of higher learning shoulders the responsibility of educating , cultivating and administrating students , so they should take full notice of college students ' consuming mentality and consuming view , strengthening the cultivation of the rational consuming view of the college students .

由于不同地区在经济发展水平、社会环境、历史文化传统等方面存在差异，各个地区的居民在消费心理、消费行为方面不尽相同，即不同地区的居民消费函数存在差异。

Because of the differences in the levels of economic development , social environment , historical and cultural traditions , there are too many differences in consumer psychology and behavior among different regions . It means that residents in different areas have different consumption functions .

然而，目前高校周边超市对大学生消费心理和消费行为缺乏清晰的认识，也很少关注大学生需求的变化，造成大学生满意度较低。

However , the supermarkets around the college are not only lack of clear understanding of the students ' consumer psychology and behavior , but also paid little attention to the changing needs of college students , all of these resulting in lower satisfaction of the students .

由于女性受众的消费心理和消费需求是确定化妆品广告诉求重点的主要依据，因此，这部分首先分析了受众的消费心理和化妆品的广告诉求重点；接着分析了化妆品广告的诉求方式及其特点。

Consumer psychology and consumer demand of the female audience is the main basis to determine the focus of cosmetics advertising appeals , therefore , this part of the first analyzes consumer psychology of the audience and cosmetics advertising appeals ; then analyzes the cosmetics advertising appeals and its characteristics .

但市场较为依赖心理较单纯消费效用。

But the market relies more on psychology than sheer consumer utility .

本文认为，消费者气质心理特征与其消费行为之间存在着内外对应的关系。

This paper insists that the consumer behavior matches with consumer 's temperament .

而目前针对不同国家大学生群体的价值观、消费心理以及服装消费行为特征等方面比较的研究比较少。

However , research about the comparison among value , consumer psychology and garment consumption in different countries ' college students is lacking .