心理定价

所采用的定价策略有渗透定价策略、差别定价策略和心理定价策略。

Pricing strategy adopted by the infiltration of a pricing strategy , differential pricing strategy and psychological pricing strategy .

价格策略上针对不同产品采取渗透或心理定价策略，渠道上加强网络销售；促销方式上强调质而非量。

According to different product Price strategy adopts the permeability or psychological pricing strategies ; For channels , strengthening the network sale is necessary .

心理定价策略是指企业根据消费者的购买心理，诱导消费者的购买来扩大市场销售量的一种定价策略。

Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer 's purchasing psychology .

我国企业在近20年中常用的一些心理定价策略有：尾数定价法、声望定价法、招徕定价法等。

In recent twenty years , there have been some psychological pricing tactics commonly used by the native enterprises , which include odd pricing , prestige pricing and touting pricing , etc.

本文在纵向差异化产品市场模型的基础上，针对企业决策者的公平偏好不完全理性心理进行定价模型研究。

We study the pricing models with considering company decision makers are fairness preferences , incompletely rational psychology .

分析了过度自信心理对于期权定价模型的影响。

The perceived CML and SML are built . 5 . The impact of overconfidence on the price of option is also studied .

本文将在行为金融的框架下，选择了投资者最常见的过度自信的投资心理来构建定价模型，对金融市场的资产定价进行深入的研究。

Based on behavioral finance theories , this thesis select the overconfidence psychology to establish asset pricing models , and deeply researches asset pricing .

基于投资者心理偏差的资产定价研究框架

An Assets Pricing Research Framework Based on Investor 's Psychological Deviation