如家酒店

其次，研讨如家酒店品牌定位现状。

Secondly , research and family-like hotel brand positioning the status quo .

基于顾客价值曲线的经济型酒店发展策略研究&以如家酒店为例

Economy Hotel Development Strategies Based on Customers ' Value Curves & Taking Home Inns as A Case

如何进一步提高酒店在日益激烈的市场竞争中获取竞争优势，就成为济南如家酒店必须面对的问题。

How to gain competitive advantages in the market , Jinan hotels must be face the difficulties .

最后，依据之前所发现的成绩，有针对性的提出了对如家酒店品牌定位的可行性建议。

Finally , according to the problems found before , targeted proposed to the feasibility of hotel brand positioning family-like suggestion .

酒店秉承如家酒店连锁的特色三大“统一”性：统一建筑设施、统一服务、统一硬件设施。

Home Inns hotel chain carry the characteristics of the three " reunification ": building a unified infrastructure , unified service , a unified hardware facilities .

济南如家酒店管理有限公司成立于2006年12月，是以如家酒店集团为依托而在济南设立的经济型酒店分支机构，在济南经济型酒店市场上已经取得了较为满意的业绩。

Jinan Home Inns was established in December 2006 , which is a branch based on Home Inns Hotel Group . Jinan home inns has achieved satisfied results .

笔者次要通过问卷调查及访谈法关于如家酒店及其竞争环境停止了剖析，通过调查的实施发现如家酒店定位的现状。

The author mainly through the questionnaire and interview method and its competitive environment for family hotel was analyzed , and the implementation of family-like through investigation found .

上周五，如家快捷酒店收于37.07美元。

Friday , Home Inns closed at $ 37.07 on Nasdaq .

如果您选择经济型酒店，您愿意选择如家快捷酒店吗？

Did you choose Home inns Hotel to during your travel ?

如家快捷酒店就是这类品牌中的佼佼者。

Home Inns is one leader in these brands , especially in 2011 .

如家快捷酒店将于周二公布第三季度业绩。

Tomorrow , Home Inns will announce third-quarter earnings .

由于假日变得更为分散，如家快捷酒店预计明年业绩的波动性将会降低。

With holidays spaced out more through the year , Home Inns anticipates earnings should fluctuate less next year .

例如，我最近发表了一篇名为“如家快捷酒店增长太快”的文章，我不知道如家快捷酒店增长的故事在未来的一到二年会是怎样发展。

For example , as I posted recently in " Too much growth for Home Inns Hotels ," I don 't know how the growth story at Home Inns Hotels is going to work out over the next year or two .

然后分别从战略环境分析、价值网络的成本管理分析以及成本动因分析对该模型进行详细的陈述。第5章如家快捷酒店战略成本管理案例研究。

Then it conducts a detailed statement respectively on the model from a strategic environmental analysis , cost management analysis and cost management analysis of value network . ( 5 ) The fifth chapter is research on the case of strategic cost management of Home Inn .

运用上文的基础理论对如家快捷酒店应如何进行战略成本管理进行研究，并且运用作业成本法进行佐证战略成本管理的成功之处。第6章全文总结与研究展望。

In this chapter , it researches what should Home Inn do about the strategic cost management based on the above theories , and improve the successful of strategic cost management by using activity-based costing . ( 6 ) The sixth chapter is the summary and the prospect of research .