商用物业

商用物业租赁市场及招商定位分析

Commercial property tenancy market and the positioning for investment

商用物业营销策划流程分析

Process Analysis of Marketing Strategy of Commercial Real Estate

而当前我国商业房地产已经得到了迅速的发展，具有持续收益能力的商用物业在未来将得到重视，如写字楼、工业房产、购物中心等，这将构成发展权益型REITs的产业基础。

At present , commercial real estate that can bring continued income has been developed rapidly , such as Office buildings , industrial properties , shopping centers , etc , which is the industrial base of equity REITs .

这家合资企业将在万达107个商用物业设立电子商务服务网点。这些物业既包括购物中心万达广场（WandaPlaza），也包括度假区。万达称这些物业为“中国最大的线下消费平台”，预计今年访客将达15亿人次。

The venture will set up ecommerce services in Wanda 's 107 commercial real estate properties , including Wanda Plaza shopping malls and resorts , which the company called " the largest offline consumption platform in China , " with 1.5bn visitors expected this year .

但是我国商用物业营销与策划的理论研究却基本处于空白状态。

But the research in marketing theory of commercial real estate is falling behind .

现代商用物业营销战略策划

Modern Commercial Real Estate Marketing Strategic Planning

本文重点在于对商用物业租赁营销与销售营销的研究。

The emphasis of this thesis is the marketing researching to the rent and sale strategy .

此外，本文还特别根据自身商用物业营销策划的实践给出了一个实际案例分析，希望从实践角度对给商用物业营销人员有一定的启示。

Author hopes that this case can gives some revelation to people who make out marketing scheme .

与之相适应，为商品流通服务的商用物业的投资与开发也将成为我国房地产市场的一个重要组成部分。

According , the developing of commercial real estate used by Commodity-circulation is to be an important part of civil property market .

如何避免商用物业投资开发的盲目性，商用物业如何规划与经营定位，采用什么策略来进行招商与销售，都是商用物业开发中必须解决的问题。

These issue , such as how to avoid feckless developing commercial real estate , how to planning and positioning , and take what strategies to rent and sale in marketing , are to be solved before the development of commercial properties .