品牌投资

在本文中，您已经对IBM跨品牌投资组合套装中的关键工具和产品有所了解，它们能使您的SOA系统得到成功执行。

In this article you learned about key tools and products from the broad suite of IBM cross-brand portfolio to enable the successful execution of your own SOA system .

如果一个知名品牌投资于新产品或新市场，往往可以找到别人替你承担投资风险，塞登表示。

If you have a strong brand and invest in new products or markets you can get somebody else to take your investment risk , says Ms Seddon .

在第四章中，讨论了一个销售通道中N+1个成员在品牌投资、地方性广告支出和广告费用以及费用共享规则上进行合作时的问题。

In Chapter 4 consider the problem in a channel with a single manufacturer and N retailers through brand image , local advertising expenditures , and sharing rules of advertising expenses .

由于这种新市场现象的出现，文章意欲考察一个制造商和一个零售商在品牌投资、地方广告支出和广告费用共享规则上进行交易时纵向合作广告的效率。

Based on this new market phenomenon , we intend to explore the role of vertical co-op advertising efficiency with respect to transactions between a manufacturer and a retailer through brand name investment , local advertising expenditures , and sharing rules of advertising expenses .

合肥家电产业基础雄厚，近年来在引进外来品牌投资和重组本地企业的基础上，发展步伐逐步加快，被授予中国家电产业基地称号。

Hefei appliance industry base , the introduction of foreign brands in recent years , investment and restructuring of local enterprises , based on the pace of development is picking up speed , was awarded the " Chinese home appliance industry base ," the title .

不过，新的一年可能给资源交易带来新的疑问，更强调在收购资源的同时考虑到消费者，比如过去两年里对Weetabix和AMC影院等品牌的投资。

Still , the new year could bring new skepticism to resource deals and a greater emphasis on purchases made with consumers in mind , such as investments over the past two years in brands like Weetabix and AMC theaters .

该集团尤其关注服装与鞋履品牌的投资机会。

The group is looking in particular to buy clothes and shoe brands .

可以把它视作是对个人品牌的投资。

Consider it investing in your personal brand .

中国对日本技术和品牌的投资不多，但数量正在增长，上述这笔投资正是其中之一。

The investment is one of a small but growing number of Chinese investments in Japanese technologies and brands .

但削减品牌推广投资的做法只能持续有限的时间。

But you can only sustain cutting back on investment in brand marketing for a limited amount of time .

但市场正快速发展，各品牌愿意投资，这是件好事。

But the market is growing fast and the brands are willing to invest which is a good thing .

基于品牌联合投资少见效快等特点。品牌联合策略因而备受企业界、学术界的关注。

Brand Alliance strategy has received attention from business circle and academic for its advantageous of less investment and quick returns .

然而，尽管企业意识到发展品牌需要投资，仍有许多因素使它们停滞不前。

Yet , while companies realise the need to invest in developing their brands , a number of factors still hold them back .

如果策略得当，对品牌进行投资后，品牌将在很长时间内持续帮助企业发展。

And the brand continues to help the business for a long time after you have made an investment in it , if that strategy has been well implemented .

唐锐涛表示：投资品牌就是投资未来。他指出，购买高档化妆品、鞋、手包和服装有望是打开一扇通往更高薪水的大门。

Investing in brands is an investment in the future , he says , noting that purchases of expensive cosmetics , shoes , handbags and clothes are expected to open doors to a better salary .

虽然很多传统的战略投资者和私人股本公司认为，在这些公司目前的发展阶段考虑投资仍然太早，但意大利企业认为，这不但是对品牌的投资，更是对意大利制造业的投资。

While many traditional strategic investors and private equity firms find these companies too early in their development for investment consideration , the Italian firms see it as not only investment in a brand , but in Italian manufacturing .

正如EVADimensions负责人班尼特•斯提沃特解释的那样，亚马逊事实上在“加速无形资产、自主能力和品牌力的投资，提升长期价值。”

As EVA dimensions chief Bennett Stewart explains , Amazon is really " accelerating investments in intangible assets and proprietary capabilities and brand strength to enhance its long-run value . "

但迪士尼高层并没有努力削减损失、试图出售美国广播公司，据称反而是在这个日渐衰亡的品牌上加码投资，与西班牙语传媒巨头Univision合作，计划打造另一个24小时英语有线新闻网络。

But instead of cutting its losses and selling ABC , Disney executives are reportedly gearing up to double down on the dying brand by forming a partnership with Spanish-language powerhouse Univision to create yet another 24-hour cable news network – in English .

品牌维护是投资，不是成本；

Brand protection is investment rather than cost ;

当慈善家考虑哪所大学提供最好的品牌形象和投资回报的时候，他们也参考排名。

Donors also refer to rankings when considering which university offers the best brand image and return-on-investment .

即使是一个伟大的品牌也需要投资和关怀，如果它要保持其相关性和活力的话

Even a great brand needs investment and caring if it 's going to retain its relevance and vitality

这个词是全球广泛认可和具有品牌效应的投资公司的具象化，它们代表了穷光蛋暴富的神奇故事和纸上财富的得而复失。

It embodies globally recognized , brand-name investment firms that represent the mystique of rags-to-riches stories and paper fortunes won and lost .

首先，国内奶制品品牌正在加大投资，其目的是要建立自己的现代农场，从而更加严格管控牛奶的供应，并保证质量。

For one , there has been heavy investment by domestic dairy brands into creating their own modern dairy ranches in order to more closely control milk supply and quality .

多数企业认为影响投资决策的关键因素是投资成本低，而完善的行业协会、融资渠道畅通和能利用温州集体品牌对企业投资决策的影响较小；

According to most of the enterprises , the key factor in the decision-making of investment is the low investment cost , while other factors such as the perfect industrial association , the good financing channel and the application of Wenzhou name brands play comparatively a less important role .

它已经建立了一个“Brandz”投资组合，包括了全球百强品牌中所有能投资的品牌。

It has created a " Brandz " portfolio incorporating all the brands in its top100 survey that it was possible to invest in .

但维持品牌价值需要大量投资。

However , maintaining brand value requires heavy investment .

它有助于品牌推广，提升投资回报率或两者兼而有之。

it helps support branding , ROI or both .

社交媒体仅能发挥营销职能；它有助于品牌推广，提升投资回报率或两者兼而有之。

Social media is simply a function of marketing ; it helps support branding , ROI or both .

他说，弘毅投资乐于对相关全球品牌进行收购或投资，将这些品牌引入中国并建立日益增长的业务。

We like to acquire and invest in these global brands , bring them to China and build growing businesses . '

韩德胜的振兴计划是明智的减少品牌、增加资本投资、每个品牌独立营销、减少产品开发的随意性和重复性等。

His revival plan is sensible fewer brands , more capital investment and marketing in each one , a less haphazard and duplicative approach to product development , and so on .