品牌生态管理

提出了品牌生态管理的三大基本形式，即基于技术的、基于市场的和基于知识的。

And putting forward three basic forms of brand ecological management , namely based on technology , marketing and intellective .

而对于品牌生态管理手段，本文则着重开展了战略支撑的外部运行机理研究。

With the means of brand ecological management , the paper mostly research on exterior function mechanism of strategy sustentation .

就品牌生态管理的方法而言则主要提出了一种新兴的泛目标生态规划方法，这属于内部运行机理。

With the way of brand ecological management , the paper mostly brings forward a rising way of pan-objective ecological programming that belongs to inside function mechanism .

品牌生态管理作为一个新兴的研究方向，其最核心的问题只有三个方面：概念、观点和框架。

The core question of a rising research direction that brand ecological management is regarded as has none but three aspects : frame , standpoint and conception .

在此基础上，初步阐述了品牌生态管理的理论基础，如传统品牌理论群、现代生态理论群、自组织理论群以及其它相关理论群。

And the system productivity On the base of it , the paper initiatively presents the theory base such as traditional brand theory community , modern ecology theory community , self - organise theory community and mutual theory community .

深层品牌观念就是品牌生态管理发展的品牌哲学，也是论题最终得以成立的本质依靠。

The deep brand conception is the brand philosophic of brand ecological management development , and is the essentiality dependence of finally tenable thesis .