品牌维护

第三章：品牌维护的思考。

Three brand maintenance consideration .

指出了其品牌维护工作所遭遇的困境，主要是商标注册不成功和知识产权保护尴尬。

The paper points out the difficult position of its brand maintenance & the failure of trademark registration and embarrassment of intellectual property protection .

品牌维护是投资，不是成本；

Brand protection is investment rather than cost ;

论名牌电视栏目的品牌维护

The Brand Maintaining of Famous Brand TV Program

品牌维护管理的双因素分析

Analysis of Dual Element in Brand Safeguarding

从政府和企业的双重角度给出了品牌维护的建议。

The recommendations are given to maintain the brand in the perspective of government and business .

因此品牌维护与提升在整个品牌管理中居于非常重要的地位。

Therefore , the maintenance and enhancement has a very important position in the brand management .

接着分期刊集团的品牌维护和创新策略以及期刊集团的品牌延伸策略两个部分论述了期刊集团的品牌策略。

Second , dissertates the brand-mark strategy including the brand-mark protection and innovation strategies as well as brand-mark extending strategies .

这些因素的存在，为贵州茅台的品牌维护与提升带来了很大的便利。

The existence of these factors has brought a lot of convenience for the maintenance and enhancement of Moutai brand .

云南文化产业有限公司应成立专门的品牌维护部门、不断创新、慎重处理品牌延伸的问题。

The corporation should set up a special department to maintain the brand , constantly innovate , and carefully handle the issue of brand extension .

备件供应是汽车售后服务中最重要的一项服务内容，它与整车企业的品牌维护、维修企业的经济绩效密切相关。

Spare parts supply is one of the important after-sales services , which is closely related to the keeping of auto brand and economic performance of repairing enterprise .

目前，我国商业银行在理念、文化、定位、管理以及品牌维护上离真正的品牌战略标准还存在较大差距。

Our research shows that there are many shortages in the brand strategies of China 's commercial banks in operational philosophy , corporation culture , positioning , management and brand maintenance .

品牌维护方面，相对于其它豪华车品牌，沃尔沃由于产品质量及服务差，导致召回频繁，顾客满意度低于行业平均水平，品牌溢价能力下降。

Brand maintenance , relative to other luxury car brands , Volvo because of the poor quality of products and service , leading to recall frequent . Customer satisfaction of Volvo is lower than the average of industry .

品牌维护方面，通过创建服务品牌，提升沃尔沃服务水平；通过括提高顾客满意度，细致设计客户关怀计划做好客户关系管理；通过强化厂商沟通机制，渠道规范等方式提升渠道管理水平。

On brand maintenance , through the creation of service brand , enhance Volvo service level ; improve customer satisfaction through the careful design , customer care plan for customer relationship management ; by strengthening vendor communication mechanism , channel specification , improve channel maintenance .

（六）地产资产管理是品牌的维护过程。

The real estate property management is a maintenance process of brand .

第六章论述了城市关系资本与城市品牌资产维护问题。

Chapter six elaborates the issue on city brand relationship capital and maintenance .

上海莱士格车业有限公司负责全球综合业务、服务及品牌的维护。

Ltd. , taking charge of the global combined business , service and brand maintenance .

从质量、客户关系、创新的角度对房地产品牌进行维护，并树立房地产品牌经营意识。

By way of quality , client relationship and innovation to protect brand , Real Estate Corporation need to build up brand operation consciousness .

其次，针对上述研究结论对企业提出了引导消费者归因、加强品牌关系维护及重视消费者投诉等有利于强化品牌关系管理的建议和意见。

At last this paper puts forward three suggestions to the enterprises : to guide consumer attribution , enhance brand relationship maintenance and pay attention to customer complaints .

行业协会往往在龙头企业的推动下建立，并成为区域品牌管理维护的主体，成为政府授权的区域品牌的主要建设者。

The industry association is organized by the leading enterprises and it is the main body for the management maintenance of regional brand under the permission of local government .

第四章，电视媒介品牌的维护。电视媒介品牌建构起来之后需要稳定播出时间、栏目主创人员，保持形式的延续性来强化频道和栏目的形象。

After TV media brands constructed , it require stable time , column enjoyed , maintaining the continuity of the form to strengthen channels and sections of the image .

品牌形象的维护要在四个方面进行：随时维护品牌形象的核心价值；

Four measures should be carried on : maintain the core values of the brand at any time ;

区域旅游品牌形象的维护是一个系统，包括三个主要方面：政府规制、企业自律和区域公众参与。

The maintenance of regional tourism brand image is a system , which includes three main aspect : government regulation , firm self-discipline and regional public participation .

论电视财经访谈节目品牌的建构和维护

The Brand Building and Maintenance of the Finance-themed TV Talk Show

第五章：房地产品牌的创立、维护与延伸。

Chapter 5 : Real estate brand create , protect and extend .

重庆农产品品牌的创建与维护

On brand creation and maintenance of farm products in Chongqing

接着提出对已树立的品牌进行传播与维护的方式。

Then puts forward has built up the brand communication and maintained .

区位品牌的形成与维护

How to Build and Maintain the Regional Brand

在它的成长模型中，包含了品牌创建和品牌维护两个阶段。

In its growth model , includes brand building and brand maintenance of two stages .

通过品牌的建设和维护，赢得消费者的认同与信任；

Through the construction and maintenance of brands , identification and trust of consumers are gained ;