品牌审计
- 网络Brand audit
品牌审计-
品牌资产测评系统包括实施品牌审计，设计品牌跟踪调研，建立品牌资产测评系统三个步骤。
Brand equity measurement system includes three steps : conducting brand audits , designing brand tracking studies , as well as establishing a brand equity management system .
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因此用事务所规模和品牌来衡量审计质量是无效的。
Therefore , firm size and brand used to measure the quality of audits is invalid .