品牌更新

本文认为品牌更新的内容和方法为，增加使用量、进军新市场、改进产品功能、增加服务、重新定位。十一、关于品牌的管理。

It stresses that the content and method for refreshing a brand are to increase its usage , enter new markets , improve the product functions , expand service , reposition etc.

在这项由内而外、由办报思想到办报实践的标本兼治的系统工程中，《河北日报》通过强化新闻规律、视觉效果和品牌意识，更新了版面编排思想；

In the innovation project of both the idea and the appearance of the paper , " HeBei daily " focuses on both the strengthening of news law , visual effect and brand consciousness and the renovation of the layout design .

提出了实施品牌战略、更新发展观念、加强人才开发与储备、大力发展第三产业与高新技术产业和经济可持续发展等对策。

And puts forward such strategies of economic development as carrying famous brand strategy , renewing the development idea , reinforcing the human resources , developing the third industry and high technique industry , and the sustainable development in the end .

企业已不再是为改善生活而进行产品创新和创意发掘，而把重点放在了重塑品牌形象，不断更新包装上。

We saw businesses focus more on re-branding and repackaging than innovating and developing new ideas that improve our lives .

从凤形象的演变谈现代品牌形象设计的更新和发展

From The Development Of The Image Of The Phoenix To The Innovation And Development Of The Image Design Of Modern Brands

以人为本的管理理念，将学生作为服务对象的意识，建立大学品牌等理念的更新，从而提高教育质量等构想必将对大学教育管理的提高起到推动作用。

The application of people-oriented concept in college education management serves the students the target at all , sets up the brand of the college to improve the quality of education , which plays an important in the college education management .

为了把握机遇，更好地拓展留学生教育市场，我们必须树立教育的品牌意识，不断更新教育思想、教学观念和管理模式，以适应新形势下留学生教育的发展。

In order to seize the right time to promote international education for foreign students in China , we need to establish the awareness of educational brand and constantly update educational ideas and administration so as to be compatible with the education of this kind at present .

其次，笔者对对象企业二级品牌组合策略进行了研究，对比发现华系企业品牌增长和更新速度快，通过向下延伸的方式提升品牌溢价。

Secondly , the secondary brand combined strategy of the target companies is analyzed . The results reveal that the speed of Chinese companies ' brand growth and updating is faster . Meanwhile , they extend downward to enhance the brand premium .