品牌领导力

基于消费者体验的产品品牌领导力建设研究

Research on building product brand leadership based on customer experience

消费者体验在产品品牌领导力的建设中发挥了重要作用。

The composition of product brand leadership and the important function of customer experience were discussed .

而尽管你可能会说，这是因为不仅仅是白宫，还有总统竞选本身的奇怪的透明性，但服装品牌不受领导力影响的情况并不是美国所特有的。

And though you could say this is because of the bizarre fishbowl-nature not only of the white house but of the presidential campaign itself , the sartorial non-leadership situation is not specific to the US .

最终验证并修正假设模型，所获研究结论如下：①本论文提出的品牌溢价影响因素中，品牌联想、品牌领导力、感知质量、感知价值、满意度及情感忠诚度六因素与品牌溢价显著性正向相关。

Finally , the hypothesis and conceptual model is modified and the conclusions are below . ① Brand association brand leadership 、 perceived quality 、 perceived value 、 satisfaction and emotional loyalty have significantly positive relationship with brand premium .

品牌溢价的间接影响因素作用路径为，品牌联想因素对感知质量与品牌领导力两因素同时作用。

Brand association influences both perceived quality and brand leadership .