企业形象文化

对企业品牌形象的文化思考

Cultural Reflections on enterprise brand image

客体发生变化：从原来单一的产品推广转变为在突出产品优势的同时，增加展现企业形象，企业文化，品牌商标等内容；

Objects change : Change original single product extension into combine emphasizing product advantages and increasing contents including displaying enterprise image , enterprise culture and brand etc.

文章从质量、服务、企业形象、企业文化、管理、公关与广告等方面对如何塑造强势品牌进行了阐述。

This paper describes how to mould such name brand from the following aspects : quality , service , enterprise image , enterprise culture , management , public relation and advertisement etc.

塑造高校后勤企业员工形象提升企业文化探析

To Improve Enterprise Culture by Image-building of Employees from Logistics Service Corporations in Universities

企业形象是现代企业文化建设的加速器。

Corporate Identity System ( CIS ) is the accelerator of modern corporate culture construction .

我们以美化企业形象，倡导企业文化为己任，在不断的探索中，在新老客户的关怀下，武汉唐城将为您提供更完善的服务！

We have to beautify the corporate image , promote corporate culture , continuous exploration , in the old and new customers under the care , Wuhan city will provide you with more perfect service !

企业理念作为企业形象设计和企业文化的核心，自20世纪80年代以来，受到实践界和理论界的广泛关注。

Corporate mind identity , as the core of the corporate identity system ( CIS ), and of corporate culture , has drawn attention from both practical and theoretical circles since 1980s of the 20th century .

市场竞争最终体现为企业文化的竞争，企业形象设计对企业文化的构建和发展起着巨大的作用。

Market competition ultimately embodies the competition of enterprise culture . CIS plays an important role in enterprise culture 's formation and development .

建设企业文化包括：塑造企业形象、培育创新文化、培养团队精神、造就企业家队伍等方面。

The construction of business culture includes : shaping enterprise image , cultivating innovate culture , developing collectivism and establishing a batch of enterprisers .

整合企业行为文化，建立行为规范系统。③整合企业形象文化，建立形象识别系统。

Conformity of enterprise behaviour cultural .

信息化建设飞速发展的今天，企业网站已经成为企业内部沟通、交流的平台，也是企业对外展示企业形象、塑造企业文化、提高企业竞争力的一种手段。

With the rapid development of information construction in contemporary society , enterprise websites have become enterprises ' platform for internal communication and also a means of displaying the corporate image , shape the corporate culture and improve the competitiveness .

企业信息网站的建立意义在于通过吸引用户对其网站的浏览，从而达到推广企业形象、文化与产品的作用。

The meaning of the establishment of enterprise information website is to attract users to browse their websites in terms of promoting the culture , image and products of enterprise .

企业的核心竞争力可以是研发、设计、营销、施工等专业能力，也可以是企业形象、文化、管理等功能性能力。

It could be such professional abilities as research and development , design , sales and marketing and performance , and also be functional ones like corporation appearance , culture and management .

将企业文化建设分为四个阶段：企业文化调研、企业精神文化建设、企业行为文化建设和企业形象文化建设。

Divided Enterprise Culture Management into four stages : survey of the enterprise culture , enterprise spiritual culture construction , enterprise behavioral culture construction and enterprise image culture construction .