赠品广告
zènɡ pǐn ɡuǎnɡ ɡào
- advertising gift
赠品广告-
过去的很多研究都集中于定性地分析销售促进手段，而本文运用Matlab的仿真手段，在基于主体的微观模型之上，对于扩散干预中比较常用的两种手段&赠品和广告策略进行了研究。
A lot of researches in the past focused on qualitative analysis of the sale promotion strategies . This thesis used Matlab simulation to study the sale promotion strategies based on this agent based model , focusing on the two commonly used strategies : free sampling and advertisement .
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很多机构将赠品看作是支持广告活动的一种方式。
Many organisations view merchandise as a way of supporting advertising campaigns .