终端广告

1

本文通过研究得出以下主要结论：1.论文找到了广告战略中的盲点&消费者终端广告体验，并用具体的案例研究更好的验证了提出的广告战略流程模型，为理论提供了现实证据。

This paper finds the following main conclusions : 1.The Paper finds the blind spot of the advertising strategy & the terminal advertising experience of consumer , and with specific case studies to better show that the proposed advertising strategy process model , provides a practical evidence for the theory .
2

主要研究分析OTC药品的包装、品牌、渠道、终端、广告、促销等方面的问题。

These chapters mainly research and analyze such questions as the brands , channels , packaging , advertising and sales promotion , etc , of the OTC drugs .