终端促销

通过运用STP理论重点阐述了河北古城香业集团公司卫生香营销策略方案，制定了新的产品策略、价格策略、渠道策略、终端促销策略以及品牌策略。

Through using the theory of STP , have explained especially the formulation and implementation of the marketing tactics of group company of Gucheng incense are proposed , promote the tactics and brand tactics after making new products tactics , price strategy , channel tactics , terminal station .

在终端促销上，长春百事是结合品牌和渠道同步进行的。

The promotion of Changchun Pepsi-Cola is a combination of brand and channel .

加大终端促销力度，有计划的搞丰富多彩的促销活动。

Terminal promotion intensity should be strengthened , and diverse promotion activities should be held with plan .

策划与执行线下推广活动，包括：公关，路演，渠道与终端促销等。

Plan and implement BTL marketing activities which including PR , road shows , trade and end user promotions .

超级链接将丢失。超级链接文字将带下划线，但不再是活动状态。策划与执行线下推广活动，包括：公关，路演，渠道与终端促销等。

Hyperlink will be lost . Hyperlinked text will be underline , but inactive . Plan and implement BTL marketing activities which including PR , road shows , trade and end user promotions .

对终端渠道促销的探索和研究可以促进企业发展，并赢得市场，同时争取更多竞争力。

The research on different types of promotions in different channels can help company to win more market and self - development .

主要研究分析OTC药品的包装、品牌、渠道、终端、广告、促销等方面的问题。

These chapters mainly research and analyze such questions as the brands , channels , packaging , advertising and sales promotion , etc , of the OTC drugs .

并在实证研究基础之上，从终端导购人员、终端促销、商品陈列、售点广告宣传等方面提出构建高效终端的相应对策。

On the basis of practical examples research , it also put forward corresponding countermeasures to construct highly effective point-of-sale from several aspects such as point-of-sale promotion personnel management , advertising , product display and sales promotion .