文案策划
- 网络copywriter
文案策划-
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications , which quotes the viewpoint of dialectics .
-
可以预见，在未来新经济技术条件下将虚实艺术观运用于文案策划实践，将为商品增加更多附加值，并为社会的精神文明建设不断创造精神价值。
It can be predicted when we apply the viewpoint of substantial or insubstantial in the copy-writing planning practice , which can increase the more added value of merchandise , and which can create more and more mental value to promote the cultural and ethical progress of our society .