媒介整合营销
![媒介整合营销](../cache/51371.jpg)
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在保持自身优势的基础上,进行媒介资源的重组,与传统媒体的交互合作不仅是媒介资源产业化整合营销的要求,也是现代市场生存的需要和中国加入WTO的必然结果。
On the basis of keeping it 's own advantages , reforming media resource , cooperating mutually with traditional media is not only the requirement of " combining marketing " about media industrialization , but the inevitable outcome of modern market and WTO .