商业插画

对国内卡通形象商业插画产业链的研究

Domestic Cartoon Image of the Commercial Illustration Industry Chain Research

市场化运作下的商业插画艺术

The Commercial Illustration Art under the Market Operation

流行文化产业与商业插画研究

Pop Culture Industries and Commercial Illustration Study

流行文化对商业插画的影响

The influence of pop culture on illustration

商业插画中视觉张力表现应该具有人文关怀和道德尺度

Promote Commercial Illustrator in the Performance of Visual Tension Should be Humane Care and Ethical Standards

本论文希望通过对现代商业插画与媒介发展的梳理，系统研究存在于二者发展进程之间的种种关联与影响。

The paper aims to make a systematic study of the interactive relationship between modern commercial illustration and media development .

商业插画艺术的发展离不开当下的经济发展，完全可以说是相辅相成的。

The development of commercial illustration art is inseparable from the current economic development can be said to be complementary .

第二章，研究了流行文化是如何介入商业插画并使商业插画成为流行文化产业组成部分的。

Chapter two tells how pop culture gets involved in commercial illustration and makes it an ingredient of cultural industry .

经济发展和图形信息时代的到来共同提升了商业插画在市场上的需求量。

The coming of economic development and logo information promotes ( raises , advances ) the demands of commercial illustration in the market .

从某种意义上讲，绘画艺术成了基础学科，商业插画成了应用学科。

Speak up from a certain meaning , the painting art became the foundation course , the business illustration became the applied course .

作为大众文化传播的表现形式之一，中国当代商业插画是顺应时代发展需要的产物。

As one of mass media , commercial illustration in China nowadays is the product of the time and it is in accordance with economic development .

商品经济进一步发展，科学技术不断进步，商业插画的形式和风格逐渐确立，载体也在不断地增加。

Merchandise economy further development , science technique progress unremittingly , the form and moderation of the business illustration gradual establishment , the body also increase constantly .

在当今设计无处不在的蓬勃创作大背景下，商业插画，作为一门独立的设计方向被提了出来。

Under the background of creative work flourish and Design lives everywhere in the present world , commercial illustration have been put forward as an independent design disciplines .

商业插画属于平面设计的一个门类，它在经历了19世纪末至20世纪四十年代的黄金时代之后，在本世纪初迎来了又一次发展高峰。

After seeing the golden age of the forties of the 20th century , commercial illustration , one class of planar design , entered its new era of development .

在应用现代的媒体技术来制作完成作品的创作的手段，在商业插画中表现的是个重要的手法。

In the application of modern media technology to create the means to complete the works of creation , the performance of the commercial illustrations of the way is important .

在更深的层面上，文化变成了一种消费品，商业插画在现代这个消费社会中是作为流行文化的符号出现的，它成为了当代社会流行文化的重要表征。

Seen from a deeper layer , culture has become a kind of commodity , with commercial illustration being the symbol and presentation of the pop culture in the contemporary society .

视觉模拟标尺评估吸烟者尼古丁渴求强度的能力初探商业插画中视觉张力表现应该具有人文关怀和道德尺度

POTENTIAL OF VISUAL ANALOGUE SCALE FOR DETECTING NICOTINE CRAVING INTENSITY IN CHINESE SMOKERS : A PRIMARILY STUDY Promote Commercial Illustrator in the Performance of Visual Tension Should be Humane Care and Ethical Standards

商业插画从属于创意文化产业，是流行文化产业的重要组成部分，并且完全遵循着一整套的生产和再生产的市场规则。

Commercial illustration , one branch of the creative cultural industry , is the important component of the pop cultural industry , and totally obeys a whole set of market rules of production and reproduction .

第四章，尝试探讨了商业插画的市场经济特点和在市场传播中的不同环节要素，以及商业插画在流行文化品牌塑造中的重要作用。

Chapter four tries to describe the market economy characteristics of the commercial illustration , the different key factors which influence its market propagation , and the important role it plays in molding the famous brands of pop cultural industry .

纵观商业插画发展的历史，我们可以看到它在当今人们的生活中，占有相当重要的位置，它虽然不可能取代绘画艺术，但其应用范围却在不断扩大。

Take a wide view on the history of the business illustration development , we can see it in nowadays , which occupying the equal and important position , although it impossibly replaces the painting art , its application is extending continuously .

在商业插画对吉祥图形应用的过程中我们并不意味着拘泥或者照搬简单的模仿和挪用，也不能背离传统精粹而去模仿西方现代艺术。

Graphic illustration of the good fortune in business process applications does not mean that we rigidly stick to a simple imitation or copying and misappropriation , we can not deviate from the traditional imitation of the West away the essence of modern art .

本文的写作试图通过流行文化产业与商业插画的内在关系的解读，来引导人们从新的文化商品的视角来看待插画本身，并进而指导商业插画的创作实践。

Decoding the inherent relationship between pop cultural industry and commercial illustration , the essay makes an attempt to lead people to see commercial illustration from a new perspective , as cultural commodity , which will guide the practice of creation of commercial illustration .

数码商业美术插画的发展及现状

Development and Present Situation of Digital Commercial Illustration

在大商业化的今天，插画已经不再是当初的传统模样，与现代商业相结合形成了更有生命力的商业插画。

In the big business of today , the illustrations are no longer had the traditional look , with a combination of modern business is more viable form of commercial illustration .