品牌再造
- 网络rebranding;Brand Reengineering
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XboxMusic并不是单纯的品牌再造。
Still , Xbox music is more than just about rebranding .
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当然,这可能需要做点小小的品牌再造。
It might take a little rebranding , though .
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从Debenhams在2006年接手Roches商店并以Debenhams的名义对九个店铺进行品牌再造以来,Jervis街商店的前途一直不太看好。
The future of the Jervis Street store has been in doubt since Debenhams took over Roches Stores in2006 and rebranded nine of its stores with the Debenhams name .
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广日品牌再造工程&工业产品如何制定品牌发展战略
How The Industrial Products Make The Development Strategy Of Brands
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她补充道,如果内容不变,仅仅是换个新壳,品牌再造定会失败。
She adds that a rebranding will fail if it is merely a new veneer over old practices .
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博伊兰表示,如果这看上去很极端,那么普通的品牌再造活动会更难以奏效。
If that seems extreme , Mr Boylan says an ordinary rebranding campaign will be even harder to pull off .
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在对品牌再造文献进行梳理的基础之上,通过内容和案例分析,探讨了在华企业品牌再造行为的动因、行业及其他特性、品牌再造的关键性成功要素。
On the basis of the analyses of the cases of the foreign enterprises in China , this paper has explored the motivation , distribution of industries , the keys in the achievement of the brand recreation .
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塑造品牌个性、再造企业筋骨
Establish brand personality to rebuild corporate physique
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研究和解析国际成熟服装企业的品牌定位和企划方案,有助于国内服装企业的品牌建设和再造。
It is useful to Chinese garment company that studying and parsing brand orientation and merchandising of international succeed fashion brand .
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对于企业而言,呼叫中心提供的服务不仅是管理的延伸和扩展,也是品牌资本的积淀、品牌价值量的提升、品牌内涵的完善、品牌形象的再造。
The service Call center provided , not only is the management of the extension and expansion of capital accumulation or brand , but also is brand value enhancement , Improvement of the brand meaning , reconstruction of the brand .
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本论文倡导品牌管理以价值为导向,提出有别于当前品牌管理模式的创新之处:提出了基于价值导向的品牌活化管理,对品牌活化管理与传统的品牌再造概念加以区别;
The dissertation assumes value is basis of brand management and some innovative outlooks another than traditional viewpoint is brought up : put in brand activation management based on value-oriented , discriminate brand activation management from traditional brand recast .