品牌命名

品牌命名反映了一个国家的文化形态和价值观念。

Brand naming reflects the culture and values of a nation .

品牌命名在品牌战略中有重要意义。

Brand naming has important significance in brand strategy .

该公司本来准备将它称为PocketLink或者MegaMail，但科技行业喜欢用水果给品牌命名，当时品牌推广公司LexiconBranding想到这些按键就像莓类水果表面密布的细小颗粒。

It was set to be called the PocketLink or MegaMail , but the technology sector 's love of fruit-based branding claimed another hit when Lexicon Branding struck on the idea that the tiny keys felt like drupelets , the pockmarks on the skin of berry fruit .

中外汽车品牌命名的对比研究

Contrastive Research on Chinese & International Automobile Brand Naming

中国服装品牌命名现象分析

An Analysis of the Naming of Chinese Costume-Brands

论出口商品的品牌命名

Discussion on the naming of the export commodities

浅谈化妆品品牌命名的语言规律与特点

On the Linguistic Basis of Cosmetics Brand Naming

不确定性规避对品牌命名和品牌延伸评价的影响作用

The Effect of Uncertainty Avoidance on the Evaluation of Brand Naming and Brand Extension

中国商品品牌命名的规则和特点

The Principle and Special Features in Chinese Branding

英文品牌命名特色刍议

On the Special Features of English Brand Naming

美国语言新产业调查报告：品牌命名

A survey of a new language industry in the US : the brand naming industry

企业与品牌命名

The Naming of Enterprises and Brands

心理学研究，特别是对消费者行为和心理的研究对品牌命名来说必不可少。此部分主要从心理学角度对品牌名称进行分析。

The study of psychology , especially that of consumers ' psychology is indispensable to brand naming .

品牌命名的好坏具有战略性的重要作用，甚至会决定产品的存亡。

Brand-naming itself represents a strategically important issue and may determine the success or failure of a product .

第三是品牌命名，介绍品牌概念、品牌命名产业、品牌命名实践、中外品牌命名原则及对比。

Part 3 , brand naming , introduces the concept of brand , brand-naming industry , and brand naming practice .

中外汽车品牌命名中都含有大量的隐喻，两者既具有同质性，又有异质性。

Metaphors are abundant both in Chinese and English automobile brand naming , in which there are homogeneity and heterogeneity .

这几家企业为根据其烟草品牌命名的学校提供了赞助，其中一些学校在学生校服上印上了香烟品牌的字样。

These firms had financed schools named after their brand , which in some cases was printed on student uniforms .

关联度较高的品牌命名方式值得中国的服装品牌在进行副线品牌名时可作为借鉴。

The ways of these high-related brands names are worthy of learning when Chinese garment brands plan to develop a bridge brand .

品牌命名具有战略性重要作用，好的品牌名称在产品营销过程中使得产品区别于竞争对手。

Brand naming bears the strategically important role . Good brand names make the products distinctive from their competitors in product marketing .

第四部分是对比研究，作为本文的重点，此部分从微观方面（语言学角度）和宏观方面（文化角度）入手，对中外汽车品牌命名进行对比研究。

Part 4 , contrastive research , the body of this paper , makes the contrastive research from linguistic perspectives and cultural perspectives .

品牌命名不仅是营销中的一个重要环节，同时也是语言文字应用的一个重要领域。

Brand naming is not only an important part in marketing , but also a significant field of application of language and characters .

与此同时，新产品的不断问世以及产品生产周期的缩短，品牌命名问题就显得十分迫切。

Meanwhile , since the constant emergence of new products and the curtailment of the producing cycle , brand naming seems to be urgent .

文化从不同层面上影响品牌命名，如价值取向、信仰、法律法规和语言因素。

Culture influences the brand name from various layers , such as core values , perceptions and beliefs , registration rules and linguistic component .

跨国经营条件下的品牌命名是品牌要素选择中最重要也是最困难的一项决策。

A brand name can make substantial contributions to a brands equity , and brand naming is at the most central position of choosing brand elements .

白酒品牌命名已经从产品的功能诉求阶段进入到文化诉求阶段，但依然难以赢得消费者心智。

The brand naming has entered the stage of cultural resort from the stage of functional resort , but it 's still hard to enter the mentality of customers .

对公司情况、产品定位、竞争对手情况等进行了调查了解；②候选品牌命名。

The naming group investigates the market orientation of the company , the target consumers of the products , and the condition of other competitors , etc. ;② Candidate name generation .

论述了以英文字母为元素的品牌命名的两个趋势，即新创词，属某一企业专用；

The article elaborates on the two trends in nomination of brands with English letters , that is to say , to create new words for a particular enterprise 's use .

这些会议提供持续的客户服务标准培训，每个培训都有一个以万豪不同品牌命名的主题名称，例如每日列队和每日问候等。

These meetings , which provide ongoing training of guest service standards , have a themed name in each of Marriott 's brands , such as the Daily Line Up or Daily Hello .

作者以语言学为基础，将语言学的运用贯穿于品牌命名的各个环节，并结合其他相关学科的知识，使得最终确定的品牌名称既符合语言学规则，又满足其他学科要求。

The author bases on linguistics , uses the knowledge of linguistics in the procedures of brand naming , combines with the knowledge of other disciplines , and finally determines a brand name which not only conforms to linguistic rules , but also meets the requirements of other disciplines .

品牌命名，二十多年前萌芽于美国的一个语言学新产业，随着以硅谷为中心的IT业及新经济的发展，今天已嬗变成为商界运用潜在的语言学多学科知识的一种重要形式。

Brand naming , a burgeoning linguistic industry derived in the US more than 20 years ago , with the development of IT industry and new economy centered around Silicon Valley , has been flourishing as an practical business application of language with potential multi-disciplinary interests to linguistic community .