品牌力

品牌力的量化管理及其逻辑曲线研究&以海尔冰箱与西湖啤酒为例

Brand Power Quantitation and Its Logistic Curve & A Case Study on Haier Refrigerator and Xihu Beer

尤其是在设计定位上应具有代表性、现实性和广深度，这样才能使包装具有吸引力、号召力、竞争力和品牌力。

Especially in the design orientation should be representative , in order to make attractive packaging , appeal , and brand power .

正如EVADimensions负责人班尼特•斯提沃特解释的那样，亚马逊事实上在“加速无形资产、自主能力和品牌力的投资，提升长期价值。”

As EVA dimensions chief Bennett Stewart explains , Amazon is really " accelerating investments in intangible assets and proprietary capabilities and brand strength to enhance its long-run value . "

不要在你的个人品牌力上浪费太多时间

Don 't spend too much time worrying about your personal brand

企业文化力-品牌力模型：一种民族文化视角下的战略选择

Corporative Culture-Brand Relation Model : A Strategic Preference Based on National Culture

品牌力、产品力、销售力&2005年冷饮大战的三大法宝

Brand , Product and Marketing & Three Key Factors in Cold Drink Market in 2005

最后，以海尔冰箱和西湖啤酒为例，揭示出了品牌力的马太效应，同时也初步构建了品牌力理论，为品牌研究与管理在资产角度外提供了另外一个比较系统的视角。

It also establishes a preliminary theory for brand power and offers a new perspective for brand research and management besides brand equity .

处于由环境动因、竞争者、消费者以及企业构成的品牌力信息场中的品牌，为了满足消费者的期待价值，需要在瞬息万变的信息场中把握核心价值的变与不变，才可能得以存活并发展。

The brand stays in the message field of the branding power that includes the circumstance , the competitors , the consumers and the corporation .

本文根据认知心理学原理，利用数学手段，建立了品牌力因子的数学模型，为进一步研究品牌价值评估模型奠定基础。

Based on principles of psychology Study , the authors have established the mathematical model of factor of brand strength , which can help study brand evaluation models .

正如当人们谈及现实主义风格作品，脑中能够立刻浮现出代理此类作品的画廊，这便是品牌力的体现。

As people were talking about the realism , they can easily to find out , from their memories , the galleries which act for this type of artworks .

顺应市场和行业的发展趋势，房地产企业之间的竞争从产品力层面上升到品牌力层面，将成为必然。

Complying with the development trend of the market and trade , the competition between real estate enterprises rises to the brand strength aspect from the products strength aspect , become inevitable .

随着企业之间的竞争形式由产品力竞争向品牌力竞争的转变，品牌正成为企业掌握的最有效的竞争手段，相应地，有效的品牌管理亦成为企业制胜的关键。

With the shift of competition from product to brand , the latter has become the most effective means for enterprises to win the competition , which thereby reinforce the brand management .

围绕品牌力、产品力和销售力这3个方面对2005年的冷饮市场进行了分析，旨在为冷饮企业在2006年的市场策划提供参考。

The cold drink market in 2005 was analyzed based on brand , product and marketing in this paper in order to give manufacturers some suggestions to market project in the coming year .

中国车市的品牌力时代已经到来，面对大品牌占绝对主导的中国汽车市场，目前尚处于弱势的中国自主品牌汽车应该如何应对？

The ear of brand-name power is coming , facing the famous brand-name automobile dominated in Chinese auto market , we are seeking a way to cope with this situation for China self-developed automobile .

本文在对品牌力的概念进行定义的基础上，总结了品牌力的量化方法，并导出了品牌力的逻辑曲线。

This paper defines the concept of brand power , summarizes the method of brand power quantitation , puts forward a logistic curve of brand power , and reveals the Matthew Effect of brand power .

在目前经济全球化的环境中，设计竞争力已成企业增强自身优势的有力武器，成功的工业产品设计是能够促进销售，或保证商业利益，或提升企业品牌力。

In the current environment of economic globalization , the " design competition " has become a powerful business advantage and enhance their own weapons , the success of the industrial design is the ability to promote sales , or ensure that commercial interests , or enhance corporate brand power .

将近一年前接任英特尔首席执行官的科再奇（BrianKrzanich，见右图），决心借中国众多低端品牌之力改变上述局面。

Brian Krzanich , who took over as chief executive nearly a year ago , is determined to change that , with the help of China 's multitude of low-cost brands .

如果有强大的品牌号召力。

If you have powerful brand rallying point .

的设计理念，为客户量身制定网络营销策略，提升品牌形象力。

The SmartKing establishes suitable network marketing strategies to customers to promote brand images with professional , effective and innovative design concept .

分析人士说，中兴通讯向智能手机市场的扩张在情理之中，但该公司较弱的品牌号召力以及软件创新的缺乏令人担忧。

Analysts said ZTE 's expansion into the smartphone market makes sense but they raised concerns about the company 's relatively weak brand and lack of software innovation .

川酒以“六朵金花”为首，凭借强大的品牌号召力和优异质量，多年来一直雄霸市场；

Sichuan liquor always plays a dominant role in the market based on its overwhelming brand advantages and quality liquor products (" Six Liquor Products " as typical representatives ) .

跨国零售巨头，如沃尔玛、家乐福、麦德隆等，均已登陆我国零售市场，且正在加强市场渗透和规模扩张，显示出强大的品牌渗透力。

After landing on Chinese market , multinational retailers , such as wal-mart , carrefour and so on , reinforce their market penetration and expand their scale , displaying the formidable power of their brands .

一个著名的品牌是购买力的保证。

A well-known brand is the guarantee of audience rating .

论品牌的包容力与延伸力

On The Comprisal Power and Expansion Power of Brands

让品牌更有流传力！

Make The Brand More Informational Value !

这种影响可能是正面的，即加强原有品牌的识别力；

On the one hand , the influence may be positive , enhancing the discernment of the brand ;

一方面，国内外的众多研究表明奢侈品品牌的延伸力很强；另一方面，失败的奢侈品品牌延伸又屡见不鲜。

On the one hand , numerous studies show that luxury brand extension have a strong ability to extend ; on the other hand , the failures of luxury brand extension are everywhere .

随着网络的普及应用，网络为传统终端注入新的活力，本文就品牌的推广力和传播优势对品牌在线商店进行了分析。

With the popular network applications , network injects new vitality into the traditional end , this force on the promotion and dissemination of the brand advantage of the online store brands were analyzed .

安踏对批发分销的依赖意味着，它对自己品牌的控制力较小，但它的营业利润率比耐克高出四分之三。

Its reliance on wholesale distribution means that it has less control over its brand , but its operating margins are three-quarters higher than Nike ' s. Its shares trade at a two-fifths discount to Li Ning .

CCTV：品牌传播第一驱动力

CCTV : First Driving Force of Brand Promulgation