品牌全球化

WTO之后中国企业品牌全球化营销研究

Study on Chinese Enterprise Brand Globalization Marketing after Entering into WTO

试论新经济下的品牌全球化战略

On the Brand Globalization in the Time of New Economy

这位人气高涨的明星希望通过和EpicRights公司的合作，她可以让自己的品牌全球化。

The chart-topping star hopes that through her partnership with Epic Rights she will be able to develop her brand globally .

我国企业品牌全球化竞争策略

Competitive Strategies for the Globalism in our Country 's Enterprise Brand

经济全球化的过程，必然是品牌全球化的过程。

The course of the economic globalization must be the one of brands .

中国本土品牌全球化的跨文化传播效果评估

The Evaluation of Global Branding 's Intercultural Communication Effects for Chinese Local Brands

品牌全球化虽然意味着希望在以上三个方面都进行推进。

Global branding implies the wish to extend all three aspects throughout the world .

20世纪90年代以来，跨国公司进人了品牌全球化的竞争时代。

In 1990s , Multinational Companies came into an era of global brands competition .

品牌全球化是跨国公司成功实现国际化的有力武器。

The global branding strategy is a useful weapon for companies who want to extend .

品牌全球化的跨文化研究

The Cross-culture Study of Global Brand

在一些知名公司的成功范例吸引下，许多公司也试图将自己的品牌全球化。

Under the successful example attraction of some well-known companies , many companies also try own brand globalization .

品牌全球化战略的成功最终基本都体现在本土化策略的实施上，本土化是企业实施品牌经营全球化战略的关键问题。

Therefore , localization is the key problem for a company to implement the global strategy for brands management .

对国内品牌全球化过程中的本土化设计可以借鉴跨国公司成功经验采用产品延伸、产品适应、产品创新这三种海外本土化设计方法。

Product prolong , product adaptation , product innovation are the main three way of oversea design for reference .

与市场营销国限化相对应的品牌全球化，迫使众多企业实施品牌营销战略。

The brand globalism corresponding with the market business internationalism has forced many enterprises to carry out the brand business strategy .

在盲目跟风地实现品牌全球化之前，企业应该仔细考虑自己的具体情况。

Blindness with breeze ground carry out a brand globalization before , the business enterprise should is careful to consider an own concrete circumstance .

这个研究结果可能使得市场营销学者对跨文化消费行为以及国际广告和品牌全球化等方面的研究特别感兴趣。

The research findings may be of interest to marketing scholars studying cross-cultural consumer behavior as well as to practitioners operating in international advertising and global brand building .

认识到世界名牌的优势，正视我们与世界名牌的差距，是我们迎接品牌全球化挑战的基础。

To know the advantage of the world-class brand and to envisage our difference to the world-class brand are the foundation for us to face the challenge of brand globalization .

随着品牌全球化的到来，国际竞争国内化，洋品牌不断向中国的市场发起攻击。

With the advent of brands being globalized and international competition being brought to our domestic market , foreign brands are making constant efforts to penetrate into the Chinese market .

因此，四年一届的奥运会不仅是各国运动员实现国家荣誉和个人理想的竞技场，也是企业品牌全球化展示的大舞台。

So the Olympics held every four years is not only the arena for athletes realizing their dreams and winning honors for their country , but also a great stage for top companies promoting their brands .

在知识经济条件下，企业经营方式发生了根本性的转变，市场环境出现了消费感性化、产品均质化、品牌全球化等特点。

On condition of knowledge economy , an enterprise 's management form has had a fundamental change , and there appear several characteristics in market environment such as consumption perception , quality equalization and brand globalization .

并且由于产品均质化、消费感性化、品牌全球化和产品生命周期缩短等原因，产品市场竞争已经由价格竞争、质量竞争和服务竞争发展为品牌的竞争。

Meanwhile , owing to Products Indifference , Perceivable Consumption , Brand Globalization and short life circle of Products , competition in product market has developed to competition of brand from that of price , quality and service .

为了实现我国摩托车企业国际化的目标，要注意四个关键环节：建立全球成本领先地位、提升企业创新能力、品牌全球化和营销当地化、全球价值活动一体化。

In order to realize the goal of the motorcycle enterprises ' internationalization , the enterprises should pay attention to four key links : Setting up the global overall cost leadership , promoting the innovation ability , brand globalization and marketing localization , and global value activity integration .

品牌的全球化拓展策略。

Strategy of expanding the brand in the world .

新经济下的经济全球化不可避免地带来了品牌的全球化。

The impingement of the economic globalization is sure to bring the brand globalization .

中国本土企业要实现品牌的全球化，就要进行有效的跨文化传播，使本土品牌成为世界知名的国际品牌。

If the Chinese local companies want to have global brands , they have to conduct some efficient intercultural communication strategies , in order to make their local brands into world-wide known international brands .

中国的民族企业不但要在国内市场与跨国公司展开竞争和合作，更要积极探索开拓国际市场的途径，与国际知名品牌进行全球化的竞合。

Chinese local enterprises should not only cooperate and compete with the multinationals in the Chinese market , but positively explore ways to open and exploit the international market and cooperate and compete with the international well-known companies in the international scope .

随着品牌竞争力发展全球化的日趋加深，各国对国家品牌的培育均给予了广泛的重视。

With the increasing intensification of globalization of brand competitiveness , countries pay more attention to cultivating national brands .

品牌活化的全球化策略就是在全球范围内重塑统一的品牌形象，传递相同的品牌信息。

The global strategy considers that brand revitalization should rebuild the same brand image and transfer the same information to the entire world .

信息科技、品牌化和全球化这三个驱动力推动着组织向多项经营策略整合的方向发展，包括营销传播在内。

Three driving forces - information technology , branding and globalization - impel the organization to integrate several operation tactics , including marketing communication .

品牌，是全球化经济浪潮中，人们力图高攀的一面旗帜，也是当今社会谈论的最热烈的话题之一。

The brand is not only a banner that people strive to claim in globalization economy , but also one of the most enthusiastic topics nowadays .