品牌代言人

而国内服装企业对品牌代言人的选择主要靠策划者主观决策，由于缺乏可靠的理论支撑，未能发挥其战略优势。

And the choice of brand spokesperson in domestic fashion enterprises relys on the subjective decision-making by the main planners . Because lacking of reliable supportive theory , the brand spokesperson did not play to their strategic advantage .

多年来公司加强了品牌战略攻势，请喜剧明星陈国庆为“鑫栗王”品牌代言人。

Over the years the company strengthened the brand strategy and campaign , please comedian Chen Guoqing as " Xin Li Wang " brand spokesperson .

CEO真正的品牌代言人&中国五行哲学与CEO形象规划

The true mouthpiece of brand

第二个令人瞩目的事情是，沃尔沃在上周一签下了23岁的纽约尼克斯队（Knicks）篮球明星、台湾移民的后代林书豪担任全球品牌代言人。

In a second remarkable development , the companies Monday signed Lin , the 23-year-old New York Knicks basketball star and son of Taiwanese immigrants , to help market Volvo globally .

郎朗成为全球热门的品牌代言人。

Lang Lang has become the face of numerous global campaigns .

试论品牌代言人策略与名人广告的区别&品牌代言人基本概念的澄清

On the Differences Between BSS and Celebrity Advertisements

对品牌代言人的可信度特质的测量，是对品牌代言人展开理论研究和实践评价的基础。

Measurement to Source Credibility of brand endorser is the base of theory research and appraisement in the field of brand endorser .

品牌代言人作为目前企业推广品牌的有效方式，受到了大量企业的青睐。

Brand endorser as the effective way of the enterprise to promotion the brand , got the favor of lots of enterprise .

品牌代言人策略开始受到企业的重视，但错误观念可能对其运用和研究产生负面影响。

Brand-spokesperson strategy ( BSS ) has been paid highly attention to by the enterprise , but it may be hindered by the erroneous ideas .

品牌代言人问题不仅是企业经常使用的营销战略之一，也吸引了大量学者的研究。

Conducting brand endorser strategy is not only one of the most popular marketing practices for enterprises , but also a critical research issue for researchers .

旁白：因为今天是D&G男装成立20周年的庆祝活动，模特将包括托尼·沃德和恩里克·帕拉西奥斯，他们是最开始的品牌代言人。

NARRATOR : Since today is a celebration of the past two decades of Dolce & Gabbana Menswear models will include Tony Ward and Enrique Palacios , stars of the very first campaigns .

多年以后，布莱恩特不仅在赛场上取得成功，并且成为雪碧（Sprite）、麦当劳（McDonalds）、耐克、阿迪达斯（Adidas）和其他许多品牌的代言人。

Years later , Bryant is a success both on the court and as the face of Sprite , McDonalds ( MCD ) , Nike , Adidas , and other brands .

两人生下了三个儿子，他们都是贝克汉姆品牌的代言人。

They produced three sons , bearers of the Beckham brand .

品牌形象代言人是品牌传播的一个有效策略。

Brand image prolocutor is an effective strategy for brand communication .

品牌形象代言人的作用及其选择策略

On the Functions and the Selection Strategies of Brand Image Spokesman

请阁下举出三个运动品牌的代言人？

Can you name three celebrity endorsers who endorse the sports brand ?

品牌形象代言人的合理运用是赢得这一挑战的有效途径。

It is the effective way to use brand endorser to solve these questions .

数字化革命下的品牌虚拟代言人发展微探

A Tentative Study of the Development of Brand Virtual Spokesman under the Background of Digital Revolution

她将成为哪个品牌的代言人？

Which labels will she represent ?

如今，众多商家也已经意识到品牌形象代言人的重要作用，纷纷使用品牌形象代言人。

Numerous businessman has also realize the important role of brand endorser and use the brand endorser .

这些协议的内幕——设计师如何要求试镜和为品牌挑选代言人——是顶级机密。

The mechanics of these agreements - how designers make their casting calls and selections for brand representation - is top secret .

但是单纯的产品广告在现代营销中显得势单力薄，必须借助品牌形象代言人在更高的层面将各类产品统领在一面旗帜下。

But simple products advertisement is very weak among modern marketing . The product be commanded under a flag on higher aspect through the brand spokesman .

她是许多品牌的代言人，包括天梭、索尼数码相机、雀巢咖啡、沃格眼镜、美宝莲和百事可乐等等。

She is an active celebrity endorser for several brands and products , including Tissot , Sony Cyber-shot , Nescafe , Vogue eyewear , Maybelline and Pepsi , among others .

加之大学生消费群体自身的年龄特点以及消费特点，品牌形象代言人的使用也能够助商家一臂之力抢占这个细分市场。

On the other hand , because of the consumption characteristics and age characteristics of the college students , the brand endorser can help merchants hand occupy this market segment .

印度一位遭受泼酸攻击的幸存者将成为一时尚品牌的代言人，这一消息引起了全世界对这一泼酸攻击暴力犯罪率最高的地区的关注。

An acid-attack survivor in India has been made a model for a fashion brand , drawing attention to the crime in the country with one of the highest rates of acid violence in the world .

为了探究品牌虚拟代言人特征对品牌资产的影响机制，本研究引入品牌体验作为中介变量，并将品牌体验划分为感官体验、情感体验、认知体验和关联体验四种。

In order to explore the mechanism between spokes-characters and brand equity , brand experience is introduced as a mediator , and we divide it into sense experience , feel experience , think experience and relate experience .

本文采用广告学和传播学的相关理论作为支撑，从广告传播的角度对品牌形象代言人进行了解析，尤其是对品牌形象代言人的运用进行了深入的分析。

This literary grace uses the relevant theories of Advertisement and Communication as a support , has analyzed the brand spokesman in terms of symbol , carry on deep analysis to the use of brand spokesman especially .

而品牌形象代言人这种易于消费者辨认的形象，不仅给产品制造商带来了滚滚财富，也在消费者心目中形成了难以磨灭的情感因素，因此备受关注。

And spokesman of image such easy image that consumer recognize , not merely bring the billowing wealth to products manufacturer , erect the emotion factor difficult to wear away in consumer 's mind too , so receive much concern .

亚历山大·安布罗休为该品牌的首位代言人。

Alessandra Ambrosio was named the lines first spokesperson .

强势品牌与形象代言人的选择

Strong Brand and the Choice of Image Representative