首席营销官

维密总公司的首席营销官艾德·拉扎克可能会对这样的结果感到惊讶。

This may come as a surprise to Ed Razek , the CMO of Victoria 's Secret 's parent company .

我觉得你们的首席营销官候选人是最没有吸引力的一组，但如果非得从中挑出一个来，那就是通用电气（GE）的贝思•康斯托克。

I thought your CMO list was the least compelling , but if I had to pick one on your list it is Beth Comstock of Ge .

社交游戏公司Zynga聘用了电子艺界（ElectronicArts）的副总裁杰夫•卡普，他将担任这家社交网络游戏创业公司的首席营销官和首席营收官。

Zynga hired away Electronic Arts VP Jeff Karp , who will serveat the social gaming startup as chief marketing and revenue officer .

两人首先在这里找到了他们的首席营销官2004级的丁捷（janeding）。

First , they located their chief marketing officer , Jane Ding , who was in the enrolling class of 2004 .

但华为消费者业务全球首席营销官张晓云（GloryCheung）表示，华为希望不仅仅因设备本身而为人所知。

But Huawei wants to be known for more than just gear , says Glory Cheung , chief marketing officer .

《财富》杂志编辑的选择是联合利华（Unilever）首席营销官基斯•韦德。

Keith weed of Unilever ( UL ) , was the editors ' pick .

估算社交媒体投资回报率的问题素来让CMO（首席营销官）们感到棘手。

CMOS have long labored to measure return-on-investment from social media .

首席营销官（CMO）能力对企业绩效影响的实证研究

Impact of Chief Marketing Officer 's Capabilities on Business Performance

她有一个宏伟的、不同寻常的计划：让首席营销官们使用IBM的工具对他们的数据进行分类，找出其中有价值的信息，帮助他们更好的接触客户，销售更多产品。

Her ambitious and yes , unusual Plan : get the marketers to use IBM tools to sort their data for nuggets that will help them better reach customers and sell more stuff .

美国运通首席营销官约翰•海斯（JohnHayes）表示，公司将对电视广告如何影响其网站上的活动进行测算。

John Hayes , chief marketing officer at American Express , says the company will be measuring how the television advertisements influence activity at its site .

HTC拒绝对亚马逊置评，不过该公司首席营销官何永生（BenjaminHo）表示，该公司“对于新的机遇始终不会放过”。

HTC declined to comment on Amazon , but Ben Ho , its chief of marketing , said the company is " always exploring new opportunities . "

但宏达电新任首席营销官何永生（benjaminho）表示，该公司的后盾是那些希望在三星和苹果（apple）等市场领先品牌之外为消费者提供更多选择的移动运营商。

But backing the company up , says its new chief marketing officer , are mobile operators who want to be able to offer consumers more than just market leaders Samsung and apple .

90年代末，他进入T-Mobile并成为首席营销官。

By the end of the decade he had moved to T-Mobile , where he became chief marketing officer .

广告代理商现在讨论的是品牌直接与消费者对接、打造联合利华（Unilever）首席营销官基思•威德（KeithWeed）所称的“采购之路”。

Agencies now talk about brands connecting directly with consumers , creating what Keith Weed , chief marketing officer of Unilever , calls a " path to purchase . "

朗涛策略设计顾问公司（LandorAssociates）首席营销官海斯•罗思（HayesRoth）表示：“强大品牌价值和强劲股票表现之间存在显著的一致性。”

Hayes Roth , chief marketing officer of Landor Associates , the consultancy , says : " There is remarkable consistency between strong brand value and stock performance . "

公司创始人兰迪•布兰多夫（RandyBrandoff）在奢侈品营销领域拥有深厚经验，曾经在NetJets担任高级副总裁和首席营销官、在MarquisJets担任过执行副总裁和首席营销官。

Founder Randy Brandoff has deep experience in luxury marketing , having previously served as the Senior Vice President and Chief Marketing Officer of Net Jets and the Executive Vice President and Chief Marketing Officer of Marquis Jets .

柯达（Kodak）首席营销官杰弗里·海兹勒特（JeffreyHayzlett）是一个不知疲倦的Twitter用户。他每过一小时就报告一下自己的工作。

Jeffrey Hayzlett , chief marketing officer of Kodak , is a tireless twitterer who reports hour by hour on just how he is spending his day at work .

Shine首席营销官鲁瓦卡尔蒂（RoiCarthy）表示：到今年底以前，全球数以千万计的移动用户将通过自主选择的方式，加入屏蔽广告的行列。

Tens of millions of mobile subscribers around the world will be opting in to ad blocking by the end of the year , said Roi Carthy , chief marketing officer of Shine .

英国凯捷金融服务（CapgeminiFinancialServices）首席营销官吉恩•拉西格纳蒂尔（JeanLassignardie）表示，在智能手机上用银行卡支付意味着要输入卡号和地址，这可能有些不方便，因此电子钱包或PayPal是一种较好的替代。

To pay by a card on a smartphone , says Jean Lassignardie , chief marketing officer at Capgemini Financial Services , means typing in a card number and an address , which can be awkward , so a an electronic wallet or PayPal is a strong alternative .

从四处奔波，到运营卡夫的咖啡业务，再到负责北美饮料业务，现在又担任了公司首席营销官（CMO），在此期间，我总结了许多宝贵的经验：

From moving across the pond to run Kraft 's coffee business , to overseeing the North American beverages business , and now as Chief Marketing Officer , I 've learned some valuable lessons along the way :

消费品企业联合利华（Unilever）的首席营销官基思•威德（KeithWeed）说，数字化个性营销有点像你到当地的商店买东西，店家认识你并且可能还准备好了你要买的东西。

Keith Weed , chief marketing officer of Unilever , the consumer products company , says digital personalised marketing is a bit like when you to go to your local shop and they know you and perhaps even have what you want waiting for you .

消费品企业联合利华（Unilever）的首席营销官基思•威德（KeithWeed）说，数字化个性营销“有点像你到当地的商店买东西，店家认识你并且可能还准备好了你要买的东西”。

Keith Weed , chief marketing officer of Unilever , the consumer products company , says digital personalised marketing is " a bit like when you to go to your local shop and they know you and perhaps even have what you want waiting for you . "

求职网站简单就业网（SimplyHired）首席营销官丹尼尔•格林伯格表示，许多公司都知道，求职者想要办公室以外的生活，因此，公司会在发布招聘信息时进行相应的措辞。

Daniel Greenberg , chief marketing officer at job-search portal simplyhired , notes that many companies know job hunters want a life outside the office , and have worded their job postings accordingly .

HubSpot首席营销官在试图获得莱昂斯的手稿后因不道德行为被解雇，另一位高管在也可能被解雇之前辞职，首席执行官因在此事中的角色接受处罚。

HubSpot 's chief marketing officer is sacked for unethical conduct after trying to obtain Lyons 's manuscript , another executive resigns before he too can be fired and the chief executive is sanctioned for his role in the affair .

Bathstore首席营销官克莱尔-贝利斯说：我们致力于打造梦幻浴室，无论是从设计上还是安装上。而任命浴缸体验员证明我们正致力于提供高质量产品和专业服务。

Bathstore 's chief marketing officer Claire Bayliss said : We are dedicated to making dream bathrooms easy , from design to installation , and this appointment demonstrates our commitment to deliver quality products and expert advice .

如今，前首席营销官显得非常低调。

In the meantime the former marketing chief is lying low .

比如说，首席营销官这个群体。

So , a chief marketing officer for example .

那么，当今的首席营销官面临的两大难题是什么呢？

The two most troubling areas for CMOS ?

几乎没有高管能自行解决这一难题，首席营销官也不例外。

Few executives can do it all themselves , and marketers are no exception .

如果您的企业的成功主要取决于市场，你需要一个首席营销官。

If your business 's success depends mainly on marketing , you need a CMO .