非商业广告

公益广告是指不以盈利为目的，为公众切身利益和社会风尚服务的非商业广告。

Public service advertisement refers to the non-commercial advertising that serves for the public interests and social morals without profit purpose .

广告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的手段，它包括商业广告和非商业广告。

Advertisement is a means of delivering information to the public widely through some forms of media for a particular need , including commercial advertisement and noncommercial advertisement .

广告可以分为商业广告和非商业广告，公益广告作为非商业广告的一种，通常由政府部门和社会非盈利性组织发布，具有很强的公益性，正引起越来越广泛的关注。

Advertisements can be divided into commercial advertisements and non-commercial advertisements . Public service advertisements , as one kind of non-commercial advertisements , are usually released by the government and nonprofit social organizations .

针对这些问题，本文提出在遵守大力发展校园非商业广告，引导限制商业广告、取缔非正常广告的基本原则前提下，分析了校园广告管理的具体措施和对策。

In light of these problems , the paper made in compliance with the " vigorously develop the campus non-commercial advertisements , and guide commercial restrictions on advertising , banning advertising of non-normal ," the basic principle-based , ad management of the campus of specific measures and Countermeasures .

公益广告是一种旨在通过各种媒体向社会公众进行宣传和教育，以维护社会道德和正常秩序、实现人与自然和谐永续发展的非商业性广告。

As one kind of non-commercial advertising , public service advertising is used to inform and educate the public by the way of various media , which aims to maintain social morality and achieve the sustainable development in harmony with nature .