观念广告

受众的心态观念与广告语言创意

Psychology and Ideology of Chinese Recipients and Creativity of Advertisement Language

分别从科技计入成本，降低成本时的考虑，成本否决观念及广告效应几方面加以研究。

Four functions will be studied : they are adding science cost , dropping material cost , cost veto and advertisement effecting .

本文拟从符号学的角度分析日常生活中的某些广告，联系人们的消费观念和广告对人们的观念可能造成的影响做出细致的分析并试图探讨隐藏在广告背后的文化内涵。

Some daily advertisements are analysed from the perspective of semiotics , and the people 's consuming concept and the influence the advertisement may cause are expounded to probe into deep significance under the advertisement .

广告是社会经济生活中不可缺少的一部分，尤其在商品经济飞速发展的今天，广告充斥着大众的视听，影响着消费者的消费观念，广告已经成为现实生活的真实写照。

Advertising is an indispensable part of social and economic life , especially in the rapid development of commodity economy , advertising is full of public audio-visuals and affects the concept of consuming . Advertising has become a true portrayal of real life .

结果显示，市场基础、人的观念、广告集资、竞赛体制、竞赛法规及相关政策等，是影响体育竞赛市场化进程的主要因素。

The results show that the market basis , the people 's ideology , the fund raising by advertisements , competition system , competition rules and laws , relevant policies and so on are the main factors affecting the progress in bringing sports competitions onto the market .

通过观念图形对广告的视觉传达，语言沟通，引导消费，利于竞争等方面的功能进行论述，从而为新形势下广告设计中观念图形的使用提供参考。

Language communication , guiding consumption and benefiting competition , by concept to ads , which gives a reference to the use of concept pictures in ad design in the new situation .

在男权社会的主导下，广告商时不时把男权主义的一些消极的思想观念融化到广告作品当中，这导致广告女性形象出现偏差的现象。

In a male dominated society , advertisements from time to time , to the patriarchal ideology of some negative advertisers , worked to blend into them , which lead to deviational advertising phenomenon of female images .

中西方价值观念差异在时装广告中的体现

The Differences between Chinese and Western Values in Fashion Advertisements

社会的转型所带来的观念更新必然为广告设计主客体的审美意识提出新的价值述求。

The transformation of society brought by the inevitable for advertising design conception update object aesthetic consciousness of put forward the new value .

从关联理论角度来看，广告交际是一种特殊的语言交际，广告人作为说话者会将自己的观念、想法通过广告语言传递给。

Form the perspective of relevance theory that advertisement is a sort of special language of communication . Advertisers as the speaker who can show their concepts and attempts to the listener pass through the advertising .