诉求对象

包装设计诉求对象的潜意识消费心理分析

Psychological Analysis of the Subconscious Consuming of the Package Appeal Target

以英美烟公司和南洋兄弟烟草公司为例，论述了近代中外卷烟企业在广告重要性、宣传技巧、和诉求对象方面的竞争。

The paper cites two examples to explain advertisement competition in importance skill customer recounting between modern chinese enterprises and foreign enterprises .

这4个译本有各自的诉求对象和翻译目的并且运用了不同的翻译策略。它们体现了儿童意识的觉醒和早期的发展。

With their respective addressees , purposes and translation strategies , the four versions display the awakening and early growth of the awareness of children .

无论是在传统上以女性为主要诉求对象的领域，还是在女性消费的新兴领域，电视广告都已经开始随女人而变。

TV advertisements began to change with the women whether in the traditional fields aiming at womenfolk or in the rising domain of the women 's consumption .

本文所探讨的男性时尚杂志是指以男性为诉求对象的时尚生活杂志，是一种时尚生活理念的泛文化表达，涉及面庞杂宽泛。

The male vogue magazine we discuss in this article is referred the vogue magazine which is aimed at men , it is an expression of vogue life idea , including comprehensive contents .

本文所探讨的男性杂志是指以男性为诉求对象的时尚类生活杂志，不包括男性读者喜欢阅读的其它类型杂志，如财经杂志、体育杂志等。

The magazines of men in the article we discuss is referred that the vogue magazines which are aimed at men , not including other magazines which are read by most of men widely , for example : financial magazines 、 sport magazines and etc.

坚持与诉求对象保持平等原则，尊重实际并使广告更加生活化，增强广告的生动性和趣味性，是实现强化广告创作人性化目标和满足诉求对象需求的至关重要的手段。

To reach such a goal and satisfy the needs of the advertisements viewers , we should stick to the equality principle , respect the realities and make advertisements close to common people 's life so that the advertisements can become more lively , more interesting and more attractive .

前者采直接诉求，旨在激起诉求对象立即性的反应；

Direct action goal takes direct appeal to stimulate target audience for immediate reaction .

后者采间接诉求，旨在使诉求对象了解组织体相关讯息，进而增进了解，促进好感。

Indirect action goal takes indirect appeal to lead the target audience for message obtaining and positive impression .