多品牌战略

KL公司多品牌战略研究

Research on Multi-brand Strategy for KL Corporation

现在许多企业为了占有更大的市场份额实施多品牌战略。

Now many enterprises imply the multi-brand strategy to hold bigger market share .

多品牌战略是企业品牌管理的战略选择之一。

Multi brand Strategy is one of the brand management strategies .

国内服装企业多品牌战略模式的研究

The Study of Multi-brands Strategy Patterns of Native Apparel Corporation

多品牌战略与品牌组合

The Multi brand Strategy and the Brand Portfolio

斯沃琪集团多品牌战略分析

Analysis on the Multi-brand Strategy of Swatch Group

归纳出一定的结论，较客观地给予多品牌战略一个评价。

Sum up a certain conclusion and give a objective appraisement of trademark strategy .

文章着重论述了多品牌战略的优势，在实践中如何采取多品牌战略以及应注意的问题。

This text expound brand strategic advantages , and problems concerning the taking of this strategy .

多品牌战略在企业内部的不同品牌之间展开竞争，提高企业运营效率，强化自身竞争力；

Multi-brand strategy makes internal competition among different brands and improves operation efficiency and self competition .

第四章的主要内容是：综述多品牌战略需要处理好的几个关系，对中国家电企业运用多品牌战略提出了一些建议。

And it also puts forward some suggestions to China household appliances enterprises using multi-brands strategy .

在多品牌战略健康运行下，企业能够收到良好的经济效益和快速的发展。

Under the multi-brand strategy healthy movement , enterprise can receive good economic efficiency and fast development .

大众企业品牌以及其多品牌战略将通过内部的分析研究。

The corporate brand VW as well as their multi-brand strategies will be examined by an internal analysis .

本文分析了这些困难和障碍，最后提出了大产业多品牌战略模型。

This paper analyzes the difficulties and obstacles , and finally made the big industrial model of multi-brand strategy .

奥康实施多品牌战略的过程中也面临一些风险和困难，如成本问题。

Aokang implementation of the multi-brand strategy is also facing a number of risks and difficulties , such as cost .

总体而言，家电企业的品牌战略主要有两种：单一品牌战略和多品牌战略。

In general , the brand strategy of family-appliance corporate mainly have two sorts : single-brand strategy and multi-brand strategy .

酒店集团多品牌战略与品牌延伸战略之比较研究&以雅高集团与凯悦集团为例

Comparative Research on the Multiple-Brand Strategy and Brand Extension Strategy of the Hotel Group : Taking Accor and Hyatt for an Example

同时，多品牌战略与品牌延伸相结合可以有效的避免品牌延伸陷阱。

At the same time , many brands strategy and brand the extension combine together and can avoid effectively brand extension trap .

吉利董事长李书福说，多品牌战略迫使吉利开发三个不同类别的车辆，超出了吉利的能力范围。

Chairman Li Shufu said multibrand strategy had stretched Geely beyond its capabilities by forcing it to develop vehicles in three different categories .

运用西方学术研究成果，讨论品牌延伸、子品牌和多品牌战略的理论框架，应用、比较和选择的依据。

We should make use of Western academic research achievements , discuss the theoretical frame of extending brand , sub brand and multi brand .

近年来，也被越来越多的大型跨国企业当作多品牌战略的实施加以应用。

In recent years , it has also been an increasing number of large multinational companies as a multi-brand strategy implementation to be applied .

在第二章中介绍了品牌的涵义及多品牌战略的相关理论，分析了中国移动的品牌体系，并对全球通、神州行、动感地带三大客户品牌进行了阐述。

In Chapter Two , the author illustrates the multi-brands strategy of China mobile , with examples of Go Tone , M-Zone and Easyown .

结合品牌战略的理论和国内服装企业的实际情况，提出适合国内服装企业多品牌战略的双多归回模式。

Finally , combining the multi-brands theory and the practicality of native cooperations , according as the brand operation , it establishes place-class returning patterns .

而本文讨论的国内一家大型服饰生产企业R&B正是多品牌战略下快速发展中的企业，其销售渠道终端的现状不容乐观。

And this article discuss the one of the big domestic clothing manufacturing enterprises R & B , its sales channels is not optimistic about terminal .

国内一些有竞争力的企业纷纷推行多品牌战略来抢占市场，这在产品同质化日益严重的白酒行业尤为明显。

Competitive domestic enterprises have implemented a multi-brand strategy to seize the market , and this is particularly evident in the growing liquor industry in product homogeneity .

品牌战略是现代企业市场营销的核心，而多品牌战略作为品牌战略的重要内容在企业的发展中备受推崇。

Brand strategy is the core of modern enterprise marketing , and many brand strategy as the important content of brand strategy in the development of enterprises treasured .

根据国内服装企业的实际情况，从企业内部、企业外部、多品牌战略本身的特点，得出国内服装企业实施多品牌战略的原因。

According to the practicality of native corporations , from the inner and outer operation , and the features of multi-brands , it is summed up why actualizing this strategy .

多品牌战略相对于单一品牌战略而言有更大的优势，且更能够满足企业现在和未来的发展需要。

More brand strategy for relative to a single brand strategy has greater advantage , and more able to satisfy the business enterprise of the present and future development needs .

从战略动机、战略可行性和战略内容等方面，分析了瑞士手表制造商斯沃琪集团实行的多品牌战略。

This paper analyzes on the multi-brand strategy of Swiss watch producer , Swatch Group , from aspects of the strategic motivation , strategic feasibility , and strategic contents , etc.

企业选择多品牌战略是有一定的前提的，并且在切入时间上也要有定量的分析，最后提出合理化建议。

Enterprises in select multi-brand strategy is the premise of the must have and should have cut the time on quantitative analysis , and finally put forward some reasonable proposals .

本论文归纳整理了国内外服装企业从品牌战略、品牌延伸战略、多品牌战略的提出并在实践中应用的发展历史，以及品牌在理论上不断深入的过程。

The native apparel corporations brought forward brand strategy , brand extending strategy , and multi-brand strategy , which is noted in this thesis , also the process of theory in-depth .