营销企划

营销企划和方案的方向的正确性，可以使企业摆脱目前削价竞争的恶性循环规律，也能从长远方面来推动整个旅游业的健康发展。

The direction of marketing planning and program correctness , you can enable enterprises out of the current vicious circle of price competition law , but also from the long term to promote the healthy development of the tourism industry .

服装销售预测的准确性对企业的营销企划、生产安排、资金有效运作起着重要作用。

Accuracy of clothing sales forecasting plays an important role in marketing plan , production arrangement and effective operation of funds of an enterprise .

而信息技术的发展带来了新的信息环境与传播渠道，改变了企业传统营销传播企划的格局。

The development of information technology brings about new environment of information and channels of communication . It changes the patterns of traditional marketing communication planning in enterprises .

本文探讨了消费者视角聚焦的整合营销传播方案的企划过程和组织保障。

The planning process and organizational bases of IMC program are discussed also in this paper .

该文从分析色彩的作用出发，阐述了色彩营销的功能，进而着重分析企业如何进行色彩营销企划。

This article analyzes the function of the color , and the function of the color marketing , and then emphasizes the analysis of enterprise carrying on the color-marketing plan .